Friday, October 19, 2012

10 Questions Every New VP of Marketing Should Ask

  1. What are your business goals for the next year?
  2. What are your marketing goals for the next year?
  3. What was your lead-to-customer conversion rate over the last year?
  4. What is your leads goal for the next year?
  5. What was your visitor-to-lead conversion rate over the last year?
  6. What is your traffic goal for the next year?
  7. Where in your funnel do you have the most leverage to make an impact?
  8. What is your plan to achieve your goals?
  9. What is your budget to achieve the goals?
  10. What are you doing to build marketing assets for the long term? 

You can read more at Marketing Pilgrim.