Wednesday, May 9, 2012

13 Sloppy Mistakes You're Making With Your Calls-to-Action

  1. Overselling and Under-Delivering
  2. Using Different Language in Your CTA and Landing Page
  3. Blending In
  4. Making it Hard to Find
  5. Using Vague, Passive Language
  6. Not Conveying Value
  7. Being Too Wordy
  8. Not Leveraging Numbers
  9. Misaligning CTAs With the Visitor's Stage in the Sales Cycle
  10. Having Competing CTAs on Landing Pages
  11. Having No Secondary CTAs
  12. Forgetting to Put CTAs on Just About Every Single Marketing Thing You Do
  13. Not Testing and Iterating

You can read more at HubSpot.