Thursday, May 31, 2012

Getting Started with Google Analytics [video]


Wednesday, May 30, 2012

7 Strategies to Increase Your Leads and Conversions by Stacie Chalmers

  1. Choosing the 'right' keywords
  2. Writing copy that attracts your prospects to your website and keeps them there
  3. Creating offers that compell your visitors to take action and convert
  4. A lead nurturing campaign designed to move your leads down the funnel and get them sales ready
  5. Weekly search engine optimization (SEO) to boost your organic search rank and drive more qualified visitors to your website
  6. Social media marketing to build reach, reputation and referrals
  7. Closed Loop Analytics so you can track what's driving leads and conversions

Stacie Chalmers - Principal - The Inbound Marketing Company 

Small Business Marketing Blog

Wednesday, May 23, 2012

6 Essential Design Lessons From Sushi

  1. Tell a Story For Your Clients
  2. Simplicity is key
  3. Uncover New Paths
  4. Details, Details
  5. It’s All About the Presentation
  6. Juxtaposition: the ‘Secret Sauce’

You can read more at SpeckyBoy.

Tuesday, May 15, 2012

5 Pitching Tips for PR Rookies


  1. Be a news junkie 
  2. Write gutsy subject lines
  3. Keep it short and simple 
  4. Build Relationships
  5. Be persistent 

Source: PR Daily.

Wednesday, May 9, 2012

13 Sloppy Mistakes You're Making With Your Calls-to-Action

  1. Overselling and Under-Delivering
  2. Using Different Language in Your CTA and Landing Page
  3. Blending In
  4. Making it Hard to Find
  5. Using Vague, Passive Language
  6. Not Conveying Value
  7. Being Too Wordy
  8. Not Leveraging Numbers
  9. Misaligning CTAs With the Visitor's Stage in the Sales Cycle
  10. Having Competing CTAs on Landing Pages
  11. Having No Secondary CTAs
  12. Forgetting to Put CTAs on Just About Every Single Marketing Thing You Do
  13. Not Testing and Iterating

You can read more at HubSpot.