Wednesday, April 11, 2012

10 Things You Can Learn From the Apple Store

  1. Stop selling stuff.
  2. Enrich lives.
  3. Hire for smiles.
  4. Celebrate diversity.
  5. Unleash inner genius.
  6. Empower employees.
  7. Sell the benefit. 
  8. Follow the steps of service.
  9. Create multisensory experiences.
  10. Appeal to the buying brain.

You can read more at Guy Kawasaki's Blog