Wednesday, April 11, 2012

10 Things You Can Learn From the Apple Store

  1. Stop selling stuff.
  2. Enrich lives.
  3. Hire for smiles.
  4. Celebrate diversity.
  5. Unleash inner genius.
  6. Empower employees.
  7. Sell the benefit. 
  8. Follow the steps of service.
  9. Create multisensory experiences.
  10. Appeal to the buying brain.

You can read more at Guy Kawasaki's Blog

Thursday, April 5, 2012

12 Useful Digital Tools for PR

  1. Google Analytics
  2. Google Insights for Search
  3. Google Keywords Tool
  4. Namechk
  5. PeerIndex
  6. Facebook Insights
  7. YouTube Analytics
  8. Google Alerts
  9. Radian6
  10. HootSuite
  11. Buffer

You can read more at PR Daily.

Wednesday, April 4, 2012

8 Powerful Types of Headlines

  1. Direct: “Lawn Mowers on Sale”
  2. News: “Remote-Control Lawn Mower to Debut in April”
  3. How-to: “How to Select the Best Lawn Mower for Your Yard”
  4. Question: “Is Your Lawn Mower the Right One for the Job?”
  5. Command: “Go to Lawn Mowers R Us for the Best Deals”
  6. List: 7 “Things to Look for in a New Lawn Mower”
  7. Testimonial: “I Got a Great Deal on a New Lawn Mower”
  8. Teaser: “The Most Important Purchase You’ll Make This Year”
You can read more at PR Daily.