Tuesday, February 28, 2012

16 Numbers that Matter to Your Business

  1. Total number of customers successfully served
  2. Total number of customers with unresolved issues
  3. Ratio customer served to customers with unresolved issues.
  4. Employee satisfaction level
  5. Daily deposits (including comparison with previous time periods and projections)
  6. Daily withdrawals (hopefully significantly less than daily deposits)
  7. Customer service issues resolved (include comparison with unresolved issues)
  8. New customers
  9. Lost customers (hopefully less than new customers)
  10. Platinum customers
  11. Hit & Run Customers
  12. Email subscribers that actually open and click links
  13. Mobile subscribers that respond to text messages
  14. All cost metrics including acquisition, retention, and fulfillment
  15. Social media fans and followers that respond to promotions
  16. Employee turnover

Article posted by Debra Ellis on SocialMediaToday.

Monday, February 27, 2012

How Marketing Executives are Adapting to Online Tools [Infographic]

Source: Marketo.

Thursday, February 16, 2012

5 Trends B2B Marketers Need to Understand to Succeed in 2012

  1. Content will be more critical than ever
  2. Marketers will need to take greater advantage of technology
  3. The C-suite must be appeased
  4. Marketers will be more focused on what works in social media
  5. Continue to shift budgets to online activities

You can read more at Marketing Profs.

Tuesday, February 14, 2012

5 Lead Conversion Tips That Work for Any Marketing Program



  1. Know Your Buyer
  2. Know Your Goal
  3. Share Your Follow Up
  4. Follow the Golden Rule
  5. Respect the Buyer’s Journey
You can read more at Eloqua.

Monday, February 6, 2012

A Look into the Future

Kind of like look forward to that moment...

Kudos to my sister for forwarding this to me :o)