Friday, October 19, 2012

10 Questions Every New VP of Marketing Should Ask

  1. What are your business goals for the next year?
  2. What are your marketing goals for the next year?
  3. What was your lead-to-customer conversion rate over the last year?
  4. What is your leads goal for the next year?
  5. What was your visitor-to-lead conversion rate over the last year?
  6. What is your traffic goal for the next year?
  7. Where in your funnel do you have the most leverage to make an impact?
  8. What is your plan to achieve your goals?
  9. What is your budget to achieve the goals?
  10. What are you doing to build marketing assets for the long term? 

You can read more at Marketing Pilgrim.

Thursday, September 13, 2012

The 7 Ps of Customer Retention Marketing

  1. People
  2. Product
  3. Place
  4. Price
  5. Promotion
  6. Processes
  7. Positioning

 

You can read more at Marketing Profs.

Monday, June 18, 2012

12 Keys To A Great Presentation

  1. Have a point.
  2. Do an outline.
  3. When in doubt, leave it out.
  4. Highlight personal benefits.
  5. Use powerful images.
  6. Use images to simplify complex ideas.
  7. Use slides for emphasis, not exposition.
  8. Use humor carefully and selectively.
  9. Ask great questions.
  10. Rehearse again and again.
  11. Solicit audience feedback afterward.
  12. Watch yourself on video.

You can read more at PR Daily.

Friday, June 1, 2012

Midnight Switch - A Boyfriend's Worst Nightmare by Belgian Cancer Foundation

Great video by the Belgian Cancer Foundation to use protection against the sun: "Make sure your girlfriend protects herself against the sun, or else she'll start looking like her mom far too soon."

Wednesday, May 30, 2012

7 Strategies to Increase Your Leads and Conversions by Stacie Chalmers

  1. Choosing the 'right' keywords
  2. Writing copy that attracts your prospects to your website and keeps them there
  3. Creating offers that compell your visitors to take action and convert
  4. A lead nurturing campaign designed to move your leads down the funnel and get them sales ready
  5. Weekly search engine optimization (SEO) to boost your organic search rank and drive more qualified visitors to your website
  6. Social media marketing to build reach, reputation and referrals
  7. Closed Loop Analytics so you can track what's driving leads and conversions

Stacie Chalmers - Principal - The Inbound Marketing Company 

Small Business Marketing Blog

Wednesday, May 23, 2012

6 Essential Design Lessons From Sushi

  1. Tell a Story For Your Clients
  2. Simplicity is key
  3. Uncover New Paths
  4. Details, Details
  5. It’s All About the Presentation
  6. Juxtaposition: the ‘Secret Sauce’

You can read more at SpeckyBoy.

Tuesday, May 15, 2012

5 Pitching Tips for PR Rookies

 

  1. Be a news junkie 
  2. Write gutsy subject lines
  3. Keep it short and simple 
  4. Build Relationships
  5. Be persistent 

Source: PR Daily.

Wednesday, May 9, 2012

13 Sloppy Mistakes You're Making With Your Calls-to-Action

  1. Overselling and Under-Delivering
  2. Using Different Language in Your CTA and Landing Page
  3. Blending In
  4. Making it Hard to Find
  5. Using Vague, Passive Language
  6. Not Conveying Value
  7. Being Too Wordy
  8. Not Leveraging Numbers
  9. Misaligning CTAs With the Visitor's Stage in the Sales Cycle
  10. Having Competing CTAs on Landing Pages
  11. Having No Secondary CTAs
  12. Forgetting to Put CTAs on Just About Every Single Marketing Thing You Do
  13. Not Testing and Iterating

You can read more at HubSpot.

Wednesday, April 11, 2012

10 Things You Can Learn From the Apple Store

  1. Stop selling stuff.
  2. Enrich lives.
  3. Hire for smiles.
  4. Celebrate diversity.
  5. Unleash inner genius.
  6. Empower employees.
  7. Sell the benefit. 
  8. Follow the steps of service.
  9. Create multisensory experiences.
  10. Appeal to the buying brain.

You can read more at Guy Kawasaki's Blog

Thursday, April 5, 2012

12 Useful Digital Tools for PR

  1. Google Analytics
  2. Google Insights for Search
  3. Google Keywords Tool
  4. Namechk
  5. PeerIndex
  6. Facebook Insights
  7. YouTube Analytics
  8. Google Alerts
  9. Radian6
  10. HootSuite
  11. Buffer
  12. Bit.ly

You can read more at PR Daily.

Wednesday, April 4, 2012

8 Powerful Types of Headlines

  1. Direct: “Lawn Mowers on Sale”
  2. News: “Remote-Control Lawn Mower to Debut in April”
  3. How-to: “How to Select the Best Lawn Mower for Your Yard”
  4. Question: “Is Your Lawn Mower the Right One for the Job?”
  5. Command: “Go to Lawn Mowers R Us for the Best Deals”
  6. List: 7 “Things to Look for in a New Lawn Mower”
  7. Testimonial: “I Got a Great Deal on a New Lawn Mower”
  8. Teaser: “The Most Important Purchase You’ll Make This Year”
You can read more at PR Daily.

Wednesday, March 28, 2012

5 Ways to Manage Your Fear of Public Speaking

  1. Practice makes perfect. 
  2. You don’t have to be perfect. 
  3. Remember, it’s not about you. 
  4. Take long, deep breaths. 
  5. Flex Your Muscles. 

You can read more at PR Daily.

Friday, March 16, 2012

7 Steps to Collaborative, Right-Time Revenue Optimization

  1. Bring together personas and buyer profiles
  2. Work together to eliminate Sales and Marketing waste
  3. Sales intelligence drives sales enablement
  4. Map the content for Sales
  5. Automate lead-to-revenue management
  6. Closed-loop Sales and Marketing
  7. Gauge effectiveness of the collaborative-revenue engine

You can read more at MarketingProfs.

Thursday, March 15, 2012

10 Social Networking Mistakes to Avoid When Marketing Your Business

  1. No clear social marketing strategy
  2. The media is inconsistent
  3. No one monitors the site
  4. The material isn’t proofread
  5. Missed branding opportunities
  6. Accounts aren’t linked
  7. Profiles aren’t claimed
  8. Responses aren’t timely
  9. No “Likes” or “Follows”
  10. The scope is limited

You can read more at Jeff Bullas Blog.

Monday, March 12, 2012

4 Ways to Overcome Marketing Challenges Forever

  1. Establish a memorable and unmistakeable brand identity.
  2. Create a deep connection with your core target audience - your potential raving fans!
  3. Design compelling offerings that pull customers in like a magnet.
  4. Craft A Personal, Workable Marketing Plan.

You can read more at About Marketing.

Friday, March 9, 2012

6 Tips to Become a Better Listener

  1. Listen more than you talk.
  2. Stay focused on what the other person is saying—not on what you’re going to say next. Don’t plan a story you want to tell while the person is still talking.
  3. Never finish another person’s sentences.
  4. Resist the urge to dominate the conversation. (Review tip No. 1.)
  5. Give appropriate feedback, but don’t interrupt.
  6. Occasionally mirror back short summations of what the other person is saying to keep your mind from moving on to other subjects and to assure the other person that you’ve understood what he or she has been saying.

Source: Kelly Services.

Thursday, March 8, 2012

5 Ways To Increase Leads To Your Business With E-mail Marketing

  1. Streamline your email to make it instantly readable. 
  2. Honesty. 
  3. Don’t be afraid to laud the advantages of the product or service you’re offering; just keep it accurate – which ties back into the trust factor. 
  4. Include relevant images in your email marketing campaign; make them eye-catching because people absolutely love pictures. 
  5. Do test-runs, as well some online investigating, of the best places to put your call-to-action.

You can read more at BlueLeadz.

Friday, March 2, 2012

The 14 C’s of Content Marketing

  1. Content
  2. Consistency
  3. Continuous
  4. Congruency
  5. Clarity
  6. Consumers
  7. Contagiousness
  8. Compounding
  9. Compulsory
  10. Cooperation
  11. Capacity
  12. Capital
  13. Concurrency
  14. Calendar

You can read Chad Pollit's article at Kuno Creative.

Thursday, March 1, 2012

How to Get Facebook Fans for Your Business Page

  1. Target Your Customers
  2. Give Them a Reason
  3. Create a Community Feel
  4. Connect With Your Biggest Fans

You can read more at Blue Leadz.

Tuesday, February 28, 2012

16 Numbers that Matter to Your Business

  1. Total number of customers successfully served
  2. Total number of customers with unresolved issues
  3. Ratio customer served to customers with unresolved issues.
  4. Employee satisfaction level
  5. Daily deposits (including comparison with previous time periods and projections)
  6. Daily withdrawals (hopefully significantly less than daily deposits)
  7. Customer service issues resolved (include comparison with unresolved issues)
  8. New customers
  9. Lost customers (hopefully less than new customers)
  10. Platinum customers
  11. Hit & Run Customers
  12. Email subscribers that actually open and click links
  13. Mobile subscribers that respond to text messages
  14. All cost metrics including acquisition, retention, and fulfillment
  15. Social media fans and followers that respond to promotions
  16. Employee turnover

Article posted by Debra Ellis on SocialMediaToday.

Thursday, February 16, 2012

5 Trends B2B Marketers Need to Understand to Succeed in 2012

  1. Content will be more critical than ever
  2. Marketers will need to take greater advantage of technology
  3. The C-suite must be appeased
  4. Marketers will be more focused on what works in social media
  5. Continue to shift budgets to online activities

You can read more at Marketing Profs.

Tuesday, February 14, 2012

5 Lead Conversion Tips That Work for Any Marketing Program



  1. Know Your Buyer
  2. Know Your Goal
  3. Share Your Follow Up
  4. Follow the Golden Rule
  5. Respect the Buyer’s Journey
You can read more at Eloqua.

Monday, February 6, 2012

A Look into the Future

Kind of like look forward to that moment...

Kudos to my sister for forwarding this to me :o)

Monday, January 30, 2012

4 Key Elements of a Successful Internet Marketing Plan

  1. Create: create remarkable content
  2. Optimize: optimize this content for search engines (SEO)
  3. Promote: promote your content through Social Media 
  4. Analyze: analyze your data to see what is working and what's not

You can read more at BlueLeads.

Monday, January 23, 2012

7 Steps to Incredible Personal Productivity

  1. Let everyone know. Interruptions destroy focus and kill productivity. 
  2. Set a target. Don’t plan your project day based on fuzzy parameters like, “I will stay at it as long as possible,” or, “I won’t leave until I no longer feel productive.” 
  3. Start unusually early or unusually late. When you step outside your norm, your perspective of time shifts as well. 
  4. Delay gratification. 
  5. Refuel and recharge before you need to. 
  6. Don’t take rest breaks. Take productivity breaks. 
  7. Don’t stop until it’s done. 

You can read more at Inc.com.

Tuesday, January 17, 2012

5 Lessons to Learn Early in Your Marketing Career

  1. Move into a P&L role as soon as you can.
  2. Get experience outside of marketing
  3. Think quantitative, not just qualitative.
  4. Communicate, communicate, communicate.
  5. Find a company that will invest in you.

You can read more at Eloqua.

Wednesday, January 11, 2012