Wednesday, December 14, 2011

Marketing Lesson by Steve Jobs

Wednesday, December 7, 2011

4 Essential Steps to Sales Lead Follow-Up

  1. Follow Up With 100% of Inbound Sales Leads
  2. Be Speedy
  3. Provide Complete Answers Quickly
  4. Measure, Improve, and Measure Again

Source:HubSpot.

Friday, December 2, 2011

6 Ways B2B Marketers Should Optimize for Mobile Browsing

  1. Optimize your website and downloadable content.
  2. Create audio content out of your long-form content.
  3. Add social sharing buttons.
  4. Make forms more mobile user-friendly.
  5. Provide click-to-call functionality.
  6. Make emails mobile-friendly.

You can read more at HubSpot.