Wednesday, August 24, 2011

Eight Ways to Communicate Your Strategy More Effectively

  1. Keep the message simple, but deep in meaning.
  2. Build behavior based on market and customer insights.
  3. Use the discipline of a framework.
    • Inspire.
    • Educate.
    • Reinforce. 
  4. Think broader than the typical CEO-delivered message. And don't disappear.
  5. Put on your "real person" hat.
  6. Tell a story.
  7. Use 21st-century media and be unexpected.
  8. Make the necessary investment.

You can read more at Harvard Business Review.