Monday, August 29, 2011

Eight Steps You Can Take to Protect Your Brand

  1. Recognize that a product is only as good as the customer experience
  2. Attempt to anticipate and address potential problems
  3. Provide customers with recourse in the event of a product failure
  4. Treat customers with respect
  5. Empower employees to take corrective action
  6. Set expectations
  7. Attend to your social media outposts
  8. Follow up for continual improvement

You can read more on MarketingProfs.