Tuesday, August 30, 2011

How to Become A Marketing Thought Leader

  • Offer value
  • Build a destination
  • Join the conversation
  • Build and learn constantly
  • Have high self-esteem and be yourself
  • Innovate
  • Be responsible
  • Take a leadership approach (be your own company)
  • Communicate well

You can read more on Marketo.

Monday, August 29, 2011

Flake Concept Car

Designer: Da Feng

Source: Tuvie - Design of the Future.

Eight Steps You Can Take to Protect Your Brand

  1. Recognize that a product is only as good as the customer experience
  2. Attempt to anticipate and address potential problems
  3. Provide customers with recourse in the event of a product failure
  4. Treat customers with respect
  5. Empower employees to take corrective action
  6. Set expectations
  7. Attend to your social media outposts
  8. Follow up for continual improvement

You can read more on MarketingProfs.

Friday, August 26, 2011


I think this say it all... I will try to live up to it. What about you?
Source: NothingOfRelevance.

Thursday, August 25, 2011

Linotype the Film — Final Push

"Linotype: The Film" Official Trailer from Linotype: The Film on Vimeo.

Source: ILoveTypography.

7 Things to Avoid at a Trade Show

  1. Going in blind.
    • Who
    • What
    • Where
    • When
    • Why
  2. Under- or over-staffing.
  3. Holding onto a conversation for too long.
  4. Forgetting relevant conversations.
  5. Missing Deadlines.
  6. Blending in with the rest.
  7. Not following up in a timely manner.

You can read more at Marketo.

Wednesday, August 24, 2011

Logitech's Solar-Powered Mac Keyboard

Source: Gizmag.

Eight Ways to Communicate Your Strategy More Effectively

  1. Keep the message simple, but deep in meaning.
  2. Build behavior based on market and customer insights.
  3. Use the discipline of a framework.
    • Inspire.
    • Educate.
    • Reinforce. 
  4. Think broader than the typical CEO-delivered message. And don't disappear.
  5. Put on your "real person" hat.
  6. Tell a story.
  7. Use 21st-century media and be unexpected.
  8. Make the necessary investment.

You can read more at Harvard Business Review.

Tuesday, August 23, 2011