- Calls your company out as an industry thought leader.
- Positions your company as the resource for robust industry-related information.
- Attracts search engine crawlers with content-focused ecommerce strategies.
- Drives more qualified traffic to your site via better search engine results.
- Forces your company to create relevant, dynamic content on an on-going basis, perpetuating your long-term success.
You can read more at HubSpot.