Friday, May 20, 2011

12 Ways to Create Barriers to Competitors

  1. Proprietary technology
  2. Ongoing innovation.
  3. Scale.
  4. Investment.
  5. Execution.
  6. Brand networks.
  7. Customer involvement.
  8. Self-expressive benefits.
  9. Brand equity.
  10. Brand loyalty.
  11. Branded differentiators.
  12. Exemplar status.

Original article by David Aaker. You can read more at Harvard Business Review.