Monday, April 4, 2011

12 Mind-Blowing Statistics Every Marketer Should Know

  1. 78% of Internet users conduct product research online.
  2. In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds, who prefer to communicate via text, instant messaging, and social networks. 
  3. 78% of business people use their mobile device to check email. 
  4. 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item. 
  5. 200 Million Americans have registered on the FTC's "Do Not Call" list. 
  6. 91% of email users have unsubscribed from a company email they previously opted-in to. 
  7. 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
  8. 57% of businesses have acquired a customer through their company blog. 
  9. 67% of B2B companies and 41% of B2C companies have acquired a customer through Facebook. 
  10. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years. 
  11. Companies that blog get 55% more web traffic. 
  12. Inbound marketing costs 62% less per lead than traditional, outbound marketing. 
Read more at HubSpot.