Tuesday, January 18, 2011

12 Email Marketing Mistakes To Avoid


Mistake #1: Blatant Lack of Permission
Mistake #2: Utterly Deficient Segmentation
Mistake #3: Lame ‘Welcome’ Messages 
Mistake #4: Frequency Decisions Made for the Wrong Reason
Mistake #5: Institution-to-One Messaging
Mistake #6: No Real Interactivity
Mistake #7: Deliverability: Content, Formatting & Lack of Self-Advocacy
Mistake #8: Designing Images That Appear as Red Xs
Mistake #9: Disregarding Your BlackBerry and Mobile Readers
Mistake #10: Repeating Ad Types
Mistake #11: Collecting Bad Response Rates
Mistake #12: Relying on Email Only 

Read more at Hubspot.