Thursday, January 27, 2011

BMW - Flash Projection: New Marketing Technique


 Thanks to Renaat Roekaers.

Wednesday, January 26, 2011

9 Ways to Encourage People to Comment on your Blog

Here are 9 ways to encourage people to comment on your blog:
  1. Close Each Blog Post with a Question
  2. Ask Readers to Add to Your Numbered List
  3. Write Something Insightful and Thought-Provoking
  4. Be Controversial
  5. Reply to Your Comments to Keep the Conversation Going
  6. Make it as Easy as Possible to Comment
  7. Comment on Other Blogs
  8. Create Blog Posts Around Top Comments
  9. Ask for Feedback on Social Media Channels
You can read more at HubSpot.

Tuesday, January 18, 2011

12 Email Marketing Mistakes To Avoid

Mistake #1: Blatant Lack of Permission
Mistake #2: Utterly Deficient Segmentation
Mistake #3: Lame ‘Welcome’ Messages 
Mistake #4: Frequency Decisions Made for the Wrong Reason
Mistake #5: Institution-to-One Messaging
Mistake #6: No Real Interactivity
Mistake #7: Deliverability: Content, Formatting & Lack of Self-Advocacy
Mistake #8: Designing Images That Appear as Red Xs
Mistake #9: Disregarding Your BlackBerry and Mobile Readers
Mistake #10: Repeating Ad Types
Mistake #11: Collecting Bad Response Rates
Mistake #12: Relying on Email Only 

Read more at Hubspot.

Monday, January 17, 2011

8 Ways to Use the Web As a Headline Testing Laboratory

  1. Forum Posts 
  2. Survey Your Readers
  3. PPC Advertising
  4. Analyze Existing Headline Effectiveness
  5. Keyword Referral Analysis
  6. Twitter and Facebook Engagement
  7. LinkedIn Groups Messages
  8. Email Testing

Read more at Hubspot.

Tuesday, January 11, 2011

7 Presentation Secrets From SlideShare

  1. Popular presentations have more slides
Popular presentations use fewer words
On average women use fewer slides than men
Nationalities present differently
  5. Apple Keynote users make popular presentations

  6. Business, trends and statistics dominate popular tags
  7. Popular presentations don’t use serifs
You can more at HubSpot.

Thursday, January 6, 2011

The 11 Unwritten Laws of Reputation Management

Law #1 – Everyone has an online reputation
Law #2 – Your reputation is an extension of your character
Law #3 – Every reputation has an achilles heel
Law #4 – Listen twice, act once
Law #5 – A crowd is louder than a solitary voice
Law #6 – If you build it, they will come
Law #7 – If you don’t build it, they will
Law #8 – Your reputation WILL come under attack
Law #9 – Being stubborn is more expensive than saying “sorry”
Law #10 – Three strikes and you’re out
Law #11 – The laws of reputation management will change

You can read Andy Beal's article at Forbes.

Wednesday, January 5, 2011

7 Proven Facebook Marketing Tactics

  • Be interactive, fun and helpful. 
  • Embed videos on your Facebook page. 
  • Create a connection between Facebook and the outside world.
  • Create contests on Facebook.
  • Integrate traditional advertising with Facebook. 
  • Use Facebook to grow your email list, and visa versa. 
  • Introduce a new product on Facebook.
You can the complete article at HubSpot.