Wednesday, December 14, 2011

Marketing Lesson by Steve Jobs

Wednesday, December 7, 2011

4 Essential Steps to Sales Lead Follow-Up

  1. Follow Up With 100% of Inbound Sales Leads
  2. Be Speedy
  3. Provide Complete Answers Quickly
  4. Measure, Improve, and Measure Again

Source:HubSpot.

Friday, December 2, 2011

6 Ways B2B Marketers Should Optimize for Mobile Browsing

  1. Optimize your website and downloadable content.
  2. Create audio content out of your long-form content.
  3. Add social sharing buttons.
  4. Make forms more mobile user-friendly.
  5. Provide click-to-call functionality.
  6. Make emails mobile-friendly.

You can read more at HubSpot.

Wednesday, November 30, 2011

9 Steps to Compelling Contagious Content for Your Social Media Marketing

  1. Find and Define your Target Audience
  2. Identify Your Customers Social Networks
  3. Establish Their Media Preferences
  4. Find Ideas for Creating the Content
  5. Create the Content
  6. Optimize the Content
  7. Make it Mobile
  8. Monitor and Measure
  9. Repeat What Works

Read more at Jeff Bullas Blog.

Monday, November 28, 2011

7 Reasons You're Not Generating Leads From Social Media

  1. Not being where your target customers are. 
  2. Not providing valuable content. 
  3. Not using calls-to-action or sharing targeted links to landing pages.
  4. Not leveraging social media real estate.
  5. Not integrating email and social media. 
  6. Not displaying highly visible social share and follow buttons.
  7. Not analyzing the effectiveness of your social media efforts.

You can read more at HubSpot.

Wednesday, October 19, 2011

5 Steps to Generate Sales Leads with Your Website

  1. Develop customer personas
  2. Identify the buying cycle for each persona
  3. Plan relevant offers
  4. Create "Call To Action" buttons around stages in the buying cycle
  5. Build landing pages that generate sales leads

You can read more at Adhere Creative.

Friday, October 14, 2011

5 Tips for Building Great Product Pages

  1. Turn Product Pages Into Great Content
  2. Design Your Pages So They Focus on Conversions
  3. Create Unique Content and Descriptions
  4. Optimize Your URL Structure
  5. Add Rich Media, Like Videos

You can read more at HubSpot.

 

Monday, September 26, 2011

11 Questions You Need to Ask about Your Landing Pages

  1. What does this all mean?
  2. Why are there so many questions?
  3. Do these keywords match with the search results?
  4. Does this image make sense here?
  5. Is this the right topic for this segment?
  6. What is the work/reward ratio?
  7. Where’s our privacy policy?
  8. Can prospects easily share my landing page?
  9. Is the “send email messaging” permission box unchecked?
  10. Where does my eye go?
  11. Are we testing this landing page?

You can read more at Eloqua.

Friday, September 23, 2011

5 Valuable Content Creation Skills

  1. Ebook and eNewsletter Creation
  2. Mobile Content Optimization
  3. Webinar Production
  4. Infographic Creation
  5. Social Media Campaign Creation

You can read more at HubSpot.

Wednesday, September 21, 2011

World's Smallest Digital Camera Takes 2-Megapixel Photos

Measuring just one-inch squared, this tiny digital camera from Hammacher Schlemmer is touted as the world's smallest. It "can take JPEG images with a resolution of 1600 x 1200 and comes complete with autofocus." Available October 7th, priced at $99.95. 

The camera also connects to a computer via a USB cable, just like regular pieces of photography equipment. Images are taken as JPEGs and videos as AVIs, both saved onto an included 2 GB microSD card (supports up to 32 GB cards).

Source: Tech E Blog.

Tuesday, September 20, 2011

This Is What It Looks Like To Soar Over Earth From The ISS

This movie begins over the Pacific Ocean and continues over North and South America before entering daylight near Antarctica. Visible cities, countries and landmarks include (in order) Vancouver Island, Victoria, Vancouver, Seattle, Portland, San Fransisco, Los Angeles. Phoenix. Multiple cities in Texas, New Mexico and Mexico. Mexico City, the Gulf of Mexico, the Yucatan Peninsula, Lightning in the Pacific Ocean, Guatemala, Panama, Columbia, Ecuador, Peru, Chile, and the Amazon. Also visible is the earths ionosphere (thin yellow line) and the stars of our galaxy.

Source: Dvice.

Friday, September 16, 2011

Global Warming: Build Floating Cities

Designer: Vincent Callebaut

Source: EcoFriend.

7 Reasons Sales Training Fails

  1. Failure to Define Business and Learning Needs
  2. Failure to Build Sales Knowledge
  3. Failure to Assess Individuals’ Attributes
  4. Failure to Put a Sales Process and Methodology in Place
  5. Failure to Deliver Training That Engages
  6. Failure to Reinforce Training and Make It Stick
  7. Failures of Evaluation, Accountability, and Continuous Improvement

Read more at HubSpot.

Wednesday, September 7, 2011

Tuesday, August 30, 2011

How to Become A Marketing Thought Leader

  • Offer value
  • Build a destination
  • Join the conversation
  • Build and learn constantly
  • Have high self-esteem and be yourself
  • Innovate
  • Be responsible
  • Take a leadership approach (be your own company)
  • Communicate well

You can read more on Marketo.

Monday, August 29, 2011

Flake Concept Car

Designer: Da Feng

Source: Tuvie - Design of the Future.

Eight Steps You Can Take to Protect Your Brand

  1. Recognize that a product is only as good as the customer experience
  2. Attempt to anticipate and address potential problems
  3. Provide customers with recourse in the event of a product failure
  4. Treat customers with respect
  5. Empower employees to take corrective action
  6. Set expectations
  7. Attend to your social media outposts
  8. Follow up for continual improvement

You can read more on MarketingProfs.

Friday, August 26, 2011

This is YOUR LIFE


I think this say it all... I will try to live up to it. What about you?
Source: NothingOfRelevance.

Thursday, August 25, 2011

Linotype the Film — Final Push

"Linotype: The Film" Official Trailer from Linotype: The Film on Vimeo.

Source: ILoveTypography.

7 Things to Avoid at a Trade Show

  1. Going in blind.
    • Who
    • What
    • Where
    • When
    • Why
  2. Under- or over-staffing.
  3. Holding onto a conversation for too long.
  4. Forgetting relevant conversations.
  5. Missing Deadlines.
  6. Blending in with the rest.
  7. Not following up in a timely manner.

You can read more at Marketo.

Wednesday, August 24, 2011

Logitech's Solar-Powered Mac Keyboard

Source: Gizmag.

Eight Ways to Communicate Your Strategy More Effectively

  1. Keep the message simple, but deep in meaning.
  2. Build behavior based on market and customer insights.
  3. Use the discipline of a framework.
    • Inspire.
    • Educate.
    • Reinforce. 
  4. Think broader than the typical CEO-delivered message. And don't disappear.
  5. Put on your "real person" hat.
  6. Tell a story.
  7. Use 21st-century media and be unexpected.
  8. Make the necessary investment.

You can read more at Harvard Business Review.

Tuesday, August 23, 2011

Wednesday, July 27, 2011

5 Tips to Boost Your Productivity by a Mile

  1. Check your emails once a day
  2. Leave the Social Networks at home
  3. Stop the chitter chatter
  4. Do the hardest tasks first
  5. Set Goals for the day

You can read more at Creative Overflow.

 

Monday, July 18, 2011

Tag Heuer Link Smart Phone

 

Main characteristics

  • Size: 118mm (H) x 67mm (W) x 16.6mm (D)
  • OS: Android 2.2
  • Form factor: Bar type touch screen
  • Weight: 200 grams (battery included)
  • 3G Talk time: 6 hours 30 minutes
  • Stand by time: up to 330hrs (~14 days)
  • Battery included: Li-lon 1400mAh

Messaging

  • SMS / MMS / Email (Predictive Text Input XT9)
  • Image formats supported: JPEG / GIF / BMP
  • Sound formats supported: MP3 / AAC / AAC+ / RA / WMA

Connectivity

  • Stereo Bluetooth
  • AGPS, Wifi, WAPI
  • Compatible with any SIM card

Radio

  • Edge & HSUPA (3G)
  • 4 Band GSM/Tri Band WCDMA

Music / Photo & Video

  • Internal memory: 256 MB
  • Memory card: 8GB
  • Music play time: 11 hours

Photo & Video

  • LCM Screen: TFT 3.5”
  • Screen resolution: 800*480 pixels – 16 millions of colors
  • 5 Mega Pixel Camera Auto Focus
  • Video player and recorder

Applications

  • Android Market with up to 250 000 applications such as:
  • Adobe Flash Reader
  • Google Search, Google Maps
  • GMail , You Tube , E-Blogger

Phone Materials

  • 316L Stainless steel, Gold, Diamonds, Black PVD, Titanium, Rubber, Calfskin leather,
  • Carbon leather, Alligator and Lizard

Price

  • An entry price of € 4.700,-.

 

Source: A Blog to Read.

4 Lessons Social Media Pros Can Learn from DemandGen

  1. Social May Be Cool, But Demand Has Guts. 
  2. Planning Doesn’t Kill Inspiration. 
  3. No Customers, No Company. 
  4. Don’t Always Be In Such A Rush.

You can read more at the Eloqua Blog.

Wednesday, June 15, 2011

5 Ways Inbound Marketing Drives B2B Ecommerce


  1. Calls your company out as an industry thought leader.
  2. Positions your company as the resource for robust industry-related information.
  3. Attracts search engine crawlers with content-focused ecommerce strategies.
  4. Drives more qualified traffic to your site via better search engine results.
  5. Forces your company to create relevant, dynamic content on an on-going basis, perpetuating your long-term success.

You can read more at HubSpot.

Tuesday, June 14, 2011

6 Key Tips to Optimize Your Social Media Marketing


  1. Build an Identity
  2. Don’t Just Talk, Listen
  3. Keep the Conversation Going
  4. Identify your Target
  5. Go Big or Go Home
  6. Write Good Stuff: Content Matters

You can read more at Jeff Bullas.
Article by James Kim.