Monday, December 6, 2010

Ten Steps You Can Take to Create Compelling Testimonials

Here are 10 steps you can take to create compelling testimonials.
  1. Determine what testimonials you'll need
  2. Ask every customer for a testimonial
  3. Tell your customer how you plan to use their testimonial
  4. Offer to help prepare the testimonial
  5. Make it specific
  6. Attempt to quantify value
  7. Keep it short
  8. Include the customer's name, title, and company
  9. Place your testimonials where prospective customers will see them
  10. Consider enlisting help
You can read  Barbara Bix entire article at MarketingProfs.