Wednesday, December 8, 2010

Five Questions to Ask Before Beginning a Social Media Initiative


  1. Where are my customers and prospects aggregating online?
  2. How will this social initiative enhance the customer experience?
  3. Am I using social media to hide deeper flaws in my business?
  4. Who will be responsible for our social outreach?
  5. How will I track and measure success?
You can read the entire story at B2B Blog.