Tuesday, December 28, 2010

The 10 Commandments of Customer Support


  1. Listen
  2. Teach
  3. Pay Attention
  4. Ask the Right Questions
  5. Don't Interrupt 
  6. Apologize
  7. Focus On Solutions, Not On Blame
  8. Put Yourself In Their Shoes
  9. Treat Free Product Users As Customers
  10. Laugh, Smile and Have Fun
You can the read the full article at HubSpot.

Tuesday, December 21, 2010

25 Ways to Get More Social Media Followers


Here are 25 easy ways you can get more social media followers:
  1. Enable Social Sharing
  2. Share Quality Content
  3. Get Employees to Follow
  4. Invite Partners, Vendors, Clients, and Customers
  5. Email Signature
  6. Blog Comment Signature
  7. Include Links on Offers and Assets
  8. CTAs on Thank You Pages
  9. CTAs on Thank You Emails
  10. Cross Promote
  11. Contact or About Us Pages
  12. Business Cards
  13. Newsletters & Lead Nurturing
  14. Direct Mail Assets
  15. Facebook: Like Box on Website
  16. Facebook: Hide Content From Non-Likers
  17. Facebook: Suggest to Friends
  18. Facebook: Invite Friends Tab
  19. Twitter: Twitter Directories
  20. Twitter: Add a Twitter Badge or Module
  21. Twitter: Talk to People Who Mention You
  22. LinkedIn: Add Links on LinkedIn Profile
  23. LinkedIn: Add links to LinkedIn Business Page
  24. LinkedIn: LinkedIn Answers Signature
  25. YouTube: Embed Your Videos
You can read the entire story at HubSpot.

Thursday, December 9, 2010

Lessons Black Friday Can Teach You About Your Job Search


  1. Get there early
  2. Do your homework
  3. Don't push and shove
  4. Get in and get out
You can read the entire story at Doostang.

Wednesday, December 8, 2010

Five Questions to Ask Before Beginning a Social Media Initiative


  1. Where are my customers and prospects aggregating online?
  2. How will this social initiative enhance the customer experience?
  3. Am I using social media to hide deeper flaws in my business?
  4. Who will be responsible for our social outreach?
  5. How will I track and measure success?
You can read the entire story at B2B Blog.

Tuesday, December 7, 2010

Top 5 Trends of 2010


Mobile
Internet of Things
Location-Based Social Networks
Real-Time Web
Structured Data

You can read more at ReadWriteWeb.

Monday, December 6, 2010

Ten Steps You Can Take to Create Compelling Testimonials


Here are 10 steps you can take to create compelling testimonials.
  1. Determine what testimonials you'll need
  2. Ask every customer for a testimonial
  3. Tell your customer how you plan to use their testimonial
  4. Offer to help prepare the testimonial
  5. Make it specific
  6. Attempt to quantify value
  7. Keep it short
  8. Include the customer's name, title, and company
  9. Place your testimonials where prospective customers will see them
  10. Consider enlisting help
You can read  Barbara Bix entire article at MarketingProfs.

Friday, December 3, 2010

10 Ways to Entice Your Whole Company (Not Just Marketing) to Blog


So how do you motivate your organization's employees to contribute?
  1. Deputize a blog manager
  2. Make blogging a privilege
  3. Make them Queen for a Day
  4. Support their social efforts
  5. Create blogging "beats"
  6. Make it easy
  7. Make it fun
  8. Reward contributors
  9. Remember that blogging isn't just about writing
  10. Communicate business results
You can read Ann Handley's article at MarketingProfs.

Future of Screen Technology

Can't wait for the future to happen :o)

Source: LikeCool.

Thursday, December 2, 2010

In Negotiations, Play Stupid to Win Smart


  1. Pause. 
    Consider business situations as a mini movie in production in which you are the director. When you have any new and sudden disruption to filming (i.e. new information, a new competitive entrant, a new shift in available resources, etc.), the first call to action should be to take a pause.
  2. Play. 
    Let the movie play out in your head and think about the various scenarios and how you can use the new information or situation to your advantage.
  3. Mute.
    Remind yourself to hit your internal mute button so that you keep your thinking to yourself unless there is a compelling reason to share. Think like a poker player and ask if there is any upside to sharing what you know with the counter-party. There usually isn't.
  4. Rewind and Record Again.
    Appropriately reset your actions and hit "record" again to move toward your desired "win smart" ending.
You can read more at Harvard Business Review.