- Do not use your domain name in your page title.
- Do not make your page titles and your H1 tags drastically different.
- Do not make your page title and your meta description a mirror image of one another.
- Do not include another company’s name in your blog URL.
- Do not use Flash.
- Do not skip over the step of implementing a 301 redirect.
- Do not insert images without telling the search engines what those images are.
You can read more at HubSpot.