Thursday, October 28, 2010

7 Common Website Redesign Mistakes


  1. Do not use your domain name in your page title.
  2. Do not make your page titles and your H1 tags drastically different. 
  3. Do not make your page title and your meta description a mirror image of one another.
  4. Do not include another company’s name in your blog URL.
  5. Do not use Flash.  
  6. Do not skip over the step of implementing a 301 redirect. 
  7. Do not insert images without telling the search engines what those images are. 
You can read more at HubSpot.

Wednesday, October 27, 2010

Barnes & Noble Nook Color

Source: Engadget.

Monday, October 18, 2010

The '8Ps' of Buying Triggers


1. Prairie-Dog Events
Prairie dogs are animals best known for popping their heads out of their burrows and looking around. Similarly, when certain events occur, customers are triggered to look around at competitive alternatives. Focusing marketing efforts around such events will yield higher product or service adoption, because customers would be willing to devote attention to alternative offerings. Timing is key.
2. Peers and Power
Social triggers are strong drivers of time and attention. People want to be generous and helpful to family and friends. They also want to show off to their peers.
3. Personal Pursuits
Unlike social motivations, personal pursuits are driven by internal motivations. They are enjoyable activities that cause people to lose all track of time while, for example, surfing the Internet, painting, or reading a great book for hours.
4. Productivity
Everyone likes to save time. In today's hectic world, if you can offer a product or service that saves people time... it will generate interest.
5. Procrastination
Waiting until the last minute is rarely desirable, but to paraphrase a popular saying from the '80s, "It happens." And when it happens, people are willing to pay.
6. Physical Need
We all know the danger of grocery shopping when you're hungry: You buy way too much and usually not the things you really need.
7. Proximity
Big-box retail stores tap heavily into the proximity trigger by placing complementary products near staples as reminders of other needs.
8. Price
Low prices obviously catch people's attention. When used judiciously with other marketing methods, the price trigger can be very effective.


Author: Adrian Ott (www.24HourCustomer.com)
Adrian Ott is author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy
©2010 Exponential Edge Inc. All rights reserved

You can read more at Marketing Profs.

Friday, October 15, 2010

9 Awesome Ways to Market a Business Blog

1. Leverage employees and customers
2. Include your blog in traditional communications
3. Write guest blog posts
4. Get active in online communities
5. Mention media and influencers
6. Investigate content networks
7. Invite guest contributors
8. Hold a contest
9. Mix up content - Sometimes increasing blog readership and engagement is about mixing up the types of content you pub

You can more at HubSpot.

Thursday, October 14, 2010

Persuasion Tactics of Effective Salespeople

The three fundamental principles, drawn from sales linguistics, can help us be more persuasive salespeople: every customer speaks in his or her own unique language, successful salespeople build rapport through harmonious communication, and, finally, that people are persuaded based on personal connections. Let's look at each of these imperatives in turn:

1. Understand that customers speak unique languages
The language two people use to describe the same situation — or the way two people interpret the same language — may be very different.

2. Build rapport through harmonious communication
Unfortunately, when most salespeople meet with prospective customers, they talk in only their own language and only about themselves. When Heavy Hitter salespeople meet with customers, they talk about them, them, them: their problems, their values, and their plans and desires.

3. Persuade people through personal connections
The most product-knowledgeable salesperson is not necessarily the most persuasive one because it takes more than logic and reason to change buyers' opinions. A personal connection must be forged.

You can read more at Harvard Business Review.

 

 

Friday, October 8, 2010

Thursday, October 7, 2010

10 Opportunities You're Missing on Thank You Pages


  1. Bring back the navigation.
  2. Subscribe to your blog
  3. Connect in social media
  4. Encourage sharing of the offer
  5. Direct visitors to other relevant content
  6. Promote your webinar or event
  7. Get feedback
  8. Set expectations
  9. Reconvert
  10. Really thank them!


You can read more at HubSpot.

Friday, October 1, 2010

5 Tactics to Encourage Digital Evolution

  1. Provide desirable content
  2. Provide personalized content
  3. Craft unique campaigns that generate buzz
  4. Create right-place, right-time messaging
  5. Eliminate friction

You can read the full article at Chief Marketer.