- Include hot topics and catchy quotes from your social media outlets within your emails.
- Offer email subscribers coupons and discounts in exchange for following you on Facebook or other social media.
- That said, contests do have their place.
- Consider running contests on a regular cadence.
- Conduct polls via your social media, then use the data to assist in email segmentation.
- Post links to your social media outlets on your email unsubcribe pages.
- Place links to your social media at the top of your marketing emails, rather than burying them at the bottom.
You can read the full article at Chief Marketer.