Wednesday, September 22, 2010

7 Basics for Success Using B2B Lists

  1. Segment contacts for more relevancy.
  2. Clean up the details. 
  3. Create list-specific messages.
  4. Determine the proper campaign cadence. 
  5. Measure what’s important. 
  6. Gather boardroom-level insight. 
  7. Nurture the list. 
You can read the full article at Chief Marketer.