Wednesday, September 29, 2010
Tuesday, September 28, 2010
Monday, September 27, 2010
Friday, September 24, 2010
- Include hot topics and catchy quotes from your social media outlets within your emails.
- Offer email subscribers coupons and discounts in exchange for following you on Facebook or other social media.
- That said, contests do have their place.
- Consider running contests on a regular cadence.
- Conduct polls via your social media, then use the data to assist in email segmentation.
- Post links to your social media outlets on your email unsubcribe pages.
- Place links to your social media at the top of your marketing emails, rather than burying them at the bottom.
Thursday, September 23, 2010
Wednesday, September 22, 2010
- Segment contacts for more relevancy.
- Clean up the details.
- Create list-specific messages.
- Determine the proper campaign cadence.
- Measure what’s important.
- Gather boardroom-level insight.
- Nurture the list.
Tuesday, September 21, 2010
Monday, September 20, 2010
Friday, September 17, 2010
Thursday, September 16, 2010
Wednesday, September 15, 2010
1. Hang out where they hang out—and then listen and ask questions.
This could be in local community or networking groups, in online forums or on message boards, or in social media or on blogs.
2. Ask via your newsletter.
The best newsletters are those that allow you to engage with your readers or subscribers, so if you include a personal note section, consider using that to ask what they would most like help with. Then tell them to just hit reply and let you know.
3. Make it part of your autoresponder.
If you are offering a freebie on your website that’s delivered via an email autoresponder (such as a free report or free e-course), you can add an additional message to it. Since the recipients are going to be new members of your community, you can simply tell them that in order to serve them better, you’d love to get their input on how you can best help them.
4. Set up a survey.
This is simple to do with free tools like Survey Monkey or Google Docs, and it doesn’t have to be in-depth or complicated. Simply email your list with a link to the survey, and keep it to 1-5 questions.
You can read the full article at Communicate Value.
Tuesday, September 14, 2010
1. Have Sales and Marketing meet frequently
2. Build multiple relationships between Sales and Marketing
3. Mix Marketing and Sales desks together
4. Provide many types of feedback between Marketing and Sales
5. Agree on terminology
6. Use data to communicate
You can read the full story at HubSpot.
Thursday, September 9, 2010
Rule 1: Life is not fair - get used to it!
Rule 2: The world doesn't care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.
Rule 3: You will NOT make $60,000 a year right out of high school. You won't be a vice-president with a car phone until you earn both.
Rule 4: If you think your teacher is tough, wait till you get a boss.
Rule 5: Flipping burgers is not beneath your dignity. Your Grandparents had a different word for burger flipping: they called it opportunity.
Rule 6: If you mess up, it's not your parents' fault, so don't whine about your mistakes, learn from them.
Rule 7: Before you were born, your parents weren't as boring as they are now. They got that way from paying your bills, cleaning your clothes and listening to you talk about how cool you thought you were. So before you save the rain forest from the parasites of your parent's generation, try delousing the closet in your own room.
Rule 8: Your school may have done away with winners and losers, but life HAS NOT. In some schools, they have abolished failing grades and they'll give you as MANY TIMES as you want to get the right answer. This doesn't bear the slightest resemblance to ANYTHING in real life.
Rule 9: Life is not divided into semesters. You don't get summers off and very few employers are interested in helping you FIND YOURSELF. Do that on your own time.
Rule 10: Television is NOT real life. In real life people actually have to leave the coffee shop and go to jobs.
Rule 11: Be nice to nerds. Chances are you'll end up working for one.
Source: Kent Summers.
Wednesday, September 8, 2010
1. ObjectiveMarketer helps manage posts, analytics, and customer-engagement programs across multiple channels and creates custom landing pages for social media assets.
2. BuddyMedia extends advertising campaigns into the social media space, helps manage content across multiple platforms, and provides real-time social media analytics to large-scale community marketers and their agency partners.
3. Vitrue links multiple Facebook communities, manages accounts, and provides reporting and analytics tools as well as a suite of applications that allow brands to better manage, moderate, schedule, and automatically publish across Facebook and Twitter.
Vitrue has also garnered a fair amount of online press recently as a result of its Facebook Fan and Twitter Follower valuation estimators, which have prompted many digital-marketer tweets and retweets hungry for data points regarding estimated valuation and return on investment of social-engagement programs.
4. Ripple6 helps companies implement their business strategy in social media with social-networking software that offers content management and real-time insights, all in one social hub.
5. Spredfast helps companies manage and schedule social media campaigns via one software dashboard across multiple social networks, including Facebook, Twitter, LinkedIn, YouTube, and Flickr, and various blogging platforms. It also gathers data to help measure the activity, reach, and engagement levels resulting from earned-media programs.
6. TubeMogul allows users to upload and distribute video to the top video and social-networking sites, such as Vimeo, Crackle, Revver, Dailymotion, and YouTube, while vastly simplifying the task of tracking video-views data, ratings, and other key statistics—all of which are warehoused and exportable in the upper-tier paid version of the service.
7. CoTweet is the leader in Twitter workflow, editorial calendar management, and tweet scheduling. It enables community-engagement teams to easily manage multiple Twitter accounts by offering rich, collaborative workflow, such as tweet assignments, notes, scheduling, and on-duty status. Other features are co-tagging, Twitter search, and integrated reporting and measurement.
8. HootSuite is another text-publishing tool that allows teams to manage multiple accounts and offers features such as the ability to assign and schedule tweets. HootSuite also offers analytics features, including graphs that show traction of tweets and URLs, as well as larger trending information. It works across various other social networks, including Facebook, WordPress, LinkedIn, etc.