Thursday, September 30, 2010

Google Instant: How SEO is Affected

Wednesday, September 29, 2010

Fabian Hemmert: The Shape-Shifting Future of the Mobile Phone [Video]

Source: TED.

Tuesday, September 28, 2010

Mapping Stereotypes

No clue...

Europe according to USA

Europe according to France

Europe according to Germany

Europe according to Italy

Europe according to Bulgaria

Europe according to Brittany

Europe according to Gay Man

Source: AlphaDesigner.

Friday, September 24, 2010

7 Easy Ways to Socialize Your Email

  1. Include hot topics and catchy quotes from your social media outlets within your emails.
  2. Offer email subscribers coupons and discounts in exchange for following you on Facebook or other social media.
  3. That said, contests do have their place. 
  4. Consider running contests on a regular cadence. 
  5. Conduct polls via your social media, then use the data to assist in email segmentation.
  6. Post links to your social media outlets on your email unsubcribe pages.
  7. Place links to your social media at the top of your marketing emails, rather than burying them at the bottom.
You can read the full article at Chief Marketer.

Thursday, September 23, 2010

5 Signs Your Call-to-Action Needs a Makeover

  1. Your landing pages aren't getting traffic
  2. You’re not getting leads
  3. Your visitors have to dig to find a CTA
  4. Your CTA Is Below the Fold
  5. Your CTA doesn't stand out
You can read the full article at HubSpot.

Wednesday, September 22, 2010

7 Basics for Success Using B2B Lists

  1. Segment contacts for more relevancy.
  2. Clean up the details. 
  3. Create list-specific messages.
  4. Determine the proper campaign cadence. 
  5. Measure what’s important. 
  6. Gather boardroom-level insight. 
  7. Nurture the list. 
You can read the full article at Chief Marketer.

Monday, September 20, 2010

3 Steps to Turn Happy Customers into Cheerleaders

  1. Ask for feedback and reviews 
  2. Make it easy for people to get to your profile on the  review sites
  3. Be ready for any and all feedback
You can read the full story at HubSpot.

Friday, September 17, 2010

3 Simple Ways to Get Paid More by Clients

  1. Make life easy for your clients
  2. Use more convincing wording
  3. Bundle easy-to-do freebies

You can read the full article at Web design Ledger.

Wednesday, September 15, 2010

4 Quick and Easy Ways to Find Out What Your Target Market Wants

1. Hang out where they hang out—and then listen and ask questions.

This could be in local community or networking groups, in online forums or on message boards, or in social media or on blogs.

2. Ask via your newsletter.

The best newsletters are those that allow you to engage with your readers or subscribers, so if you include a personal note section, consider using that to ask what they would most like help with. Then tell them to just hit reply and let you know.

3. Make it part of your autoresponder.

If you are offering a freebie on your website that’s delivered via an email autoresponder (such as a free report or free e-course), you can add an additional message to it. Since the recipients are going to be new members of your community, you can simply tell them that in order to serve them better, you’d love to get their input on how you can best help them.

4. Set up a survey.

This is simple to do with free tools like Survey Monkey or Google Docs, and it doesn’t have to be in-depth or complicated. Simply email your list with a link to the survey, and keep it to 1-5 questions.

You can read the full article at Communicate Value.

Tuesday, September 14, 2010

Marketing & Sales Integration

1. Have Sales and Marketing meet frequently

2. Build multiple relationships between Sales and Marketing

3. Mix Marketing and Sales desks together

4. Provide many types of feedback between Marketing and Sales

5. Agree on terminology

6. Use data to communicate

You can read the full story at HubSpot.

Friday, September 10, 2010

Six Ways to Supercharge Your Productivity

  1. Make sufficient sleep a top priority.
    Schedule your bedtime, and start winding down at least 45 minutes earlier. Ninety-eight percent of all human beings need at least 7-8 hours a night to feel fully rested. Only a fraction of us get that much regularly, in part because we buy into the myth that sacrificing an hour or two of sleep a night give us an hour more of productivity. In reality, even small amounts of sleep deprivation take a dramatic toll on our cognitive capacity, our ability to think creatively, our emotional resilience, the quality of our work, and even the speed at which we do it.
  2. Create one to-do list 
    that includes everything you want or need to do, on and off the job — and I mean everything, including any unresolved issues that merit further reflection. That's the essence of David Allen's simple but profound work (see Getting Things Done). Writing everything down helps get it off your mind, leaving you free to fully focus on what's most important at any given moment.
  3. Do the most important thing first 
    when you get to work each morning, when you're likely to be have the highest energy and the fewest distractions. Decide the night before what activity most deserves your attention. Then focus on it single-mindedly for no more than 90 minutes. Productivity isn't about how many tasks you complete or the number of hours you work. It's about the enduring value you create.
  4. Live like a sprinter, not a marathoner.
    When you work continuously, you're actually progressively depleting your energy reservoir as the day wears on. By making intermittent renewal and refueling important, you're regularly replenishing your reservoir, so you're not only able to fully engage at intervals along the way, but also to maintain high energy much further into the day.
  5. Monitor your mood.
    When demand begins to exceed your capacity, one of the most common signs is an increase in negative emotions. The more we move into "fight or flight," the more reactive and impulsive we become, and the less reflective and responsive. The first question to ask yourself is "Why am I feeling this way, and what can I do to make myself feel better?" It may be that you're hungry, tired, overwhelmed, or feeling threatened in some way. Awareness is the first step. You can't change what you don't notice.
  6. Schedule specific times 
    for activities in your life that you deem important but not urgent. With so much coming at you all the time, it's easy to focus all day on whatever feels most pressing in the moment. What you sacrifice is the opportunity to take on work such as writing, strategizing, thinking creatively, or cultivating relationships, which may require more time and energy, but often yield greater long-term rewards.
Source: Harvard Business Review.


Thursday, September 9, 2010

Bill Gates Speech: 11 Rules Your Kids Did Not and Will Not Learn in School

Rule 1: Life is not fair - get used to it! 
Rule 2: The world doesn't care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself. 
Rule 3: You will NOT make $60,000 a year right out of high school. You won't be a vice-president with a car phone until you earn both. 
Rule 4: If you think your teacher is tough, wait till you get a boss. 
Rule 5: Flipping burgers is not beneath your dignity. Your Grandparents had a different word for burger flipping: they called it opportunity. 
Rule 6: If you mess up, it's not your parents' fault, so don't whine about your mistakes, learn from them. 
Rule 7: Before you were born, your parents weren't as boring as they are now. They got that way from paying your bills, cleaning your clothes and listening to you talk about how cool you thought you were. So before you save the rain forest from the parasites of your parent's generation, try delousing the closet in your own room. 
Rule 8: Your school may have done away with winners and losers, but life HAS NOT. In some schools, they have abolished failing grades and they'll give you as MANY TIMES as you want to get the right answer. This doesn't bear the slightest resemblance to ANYTHING in real life. 
Rule 9: Life is not divided into semesters. You don't get summers off and very few employers are interested in helping you FIND YOURSELF. Do that on your own time. 
Rule 10: Television is NOT real life. In real life people actually have to leave the coffee shop and go to jobs. 
Rule 11: Be nice to nerds. Chances are you'll end up working for one.

Source: Kent Summers.

PUMA Social "After Hours Athlete"

Thanks to Chris Catchpole.

Wednesday, September 8, 2010

Eight Tools to Help You Manage Social Media Content Overload

1.    ObjectiveMarketer helps manage posts, analytics, and customer-engagement programs across multiple channels and creates custom landing pages for social media assets.

2.    BuddyMedia extends advertising campaigns into the social media space, helps manage content across multiple platforms, and provides real-time social media analytics to large-scale community marketers and their agency partners.

3.    Vitrue links multiple Facebook communities, manages accounts, and provides reporting and analytics tools as well as a suite of applications that allow brands to better manage, moderate, schedule, and automatically publish across Facebook and Twitter. 
Vitrue has also garnered a fair amount of online press recently as a result of its Facebook Fan and Twitter Follower valuation estimators, which have prompted many digital-marketer tweets and retweets hungry for data points regarding estimated valuation and return on investment of social-engagement programs.

4.    Ripple6 helps companies implement their business strategy in social media with social-networking software that offers content management and real-time insights, all in one social hub.

5.    Spredfast helps companies manage and schedule social media campaigns via one software dashboard across multiple social networks, including Facebook, Twitter, LinkedIn, YouTube, and Flickr, and various blogging platforms. It also gathers data to help measure the activity, reach, and engagement levels resulting from earned-media programs.

6.    TubeMogul allows users to upload and distribute video to the top video and social-networking sites, such as Vimeo, Crackle, Revver, Dailymotion, and YouTube, while vastly simplifying the task of tracking video-views data, ratings, and other key statistics—all of which are warehoused and exportable in the upper-tier paid version of the service.

7.    CoTweet is the leader in Twitter workflow, editorial calendar management, and tweet scheduling. It enables community-engagement teams to easily manage multiple Twitter accounts by offering rich, collaborative workflow, such as tweet assignments, notes, scheduling, and on-duty status. Other features are co-tagging, Twitter search, and integrated reporting and measurement.

8.    HootSuite is another text-publishing tool that allows teams to manage multiple accounts and offers features such as the ability to assign and schedule tweets. HootSuite also offers analytics features, including graphs that show traction of tweets and URLs, as well as larger trending information. It works across various other social networks, including Facebook, WordPress, LinkedIn, etc.

Source: MarketingProfs.

Monday, September 6, 2010

7 Ways to Increase User Participation

1. Enable social logins

2. Clearly signpost the forums

3. Show avatars everywhere

4. Highlight recent activity

5. Talk to them

6. Run member polls

7. Reward top contributors

You can read the full article at ReadWriteWeb.

Thursday, September 2, 2010

5 Tips for Channel Partner Lead Generation

1. Identify longtail keywords
2. Provide partners with lead generation offers
3. Create a landing page template
4. Develop an email template and campaign
5. Share partner successes

You can the full article at HubSpot.