Thursday, August 19, 2010

How Facebook Can Help Meet The Needs Of Media Organizations

  1. Driving audience and traffic through:
    • Implementing the Like button
    • Publishing to users through Pages and Like button connections. 
  2. Increasing engagement by:
    • Implementing the Activity Feed and Recommendations social plugins. 
    • Using Live Stream for live events.
    • Creating timely Pages. 
    • Using the search API to create highly engaging visualizations that draw on status updates from Facebook users who share their posts publicly. 
  3. Seeing what's working with Insights. Finally, media organizations can understand their customers better through Facebook Insights. 
You can read the full article at the Facebook developers site.