Monday, August 30, 2010
Friday, August 27, 2010
Wednesday, August 25, 2010
- Clearly define the purpose and values of the company, and share them with everyone
- Align and communicate
- Listen to employees
- Engage people in solutions
- Invest in training
- Celebrate successes
- Invest in your managers and leaders
- Create a responsibility-based culture
You can read the full article at Marketing Profs.
Tuesday, August 24, 2010
Monday, August 23, 2010
Thursday, August 19, 2010
- Driving audience and traffic through:
- Implementing the Like button.
- Publishing to users through Pages and Like button connections.
- Implementing the Activity Feed and Recommendations social plugins.
- Using Live Stream for live events.
- Creating timely Pages.
- Using the search API to create highly engaging visualizations that draw on status updates from Facebook users who share their posts publicly.
Wednesday, August 18, 2010
Here are some tips to work effectively from home:
- Your day
- Your tasks and deadlines
- Your breaks
- Your enough time for lunch
- Your schedule/plan
- Your deadlines
- Your online status/presence (available, busy, away, …) in Skype, Microsoft OCS, Cisco CUCIMOC, …
- Work from an office/room where you will not be disturbed by your family
- Make sure you have the right equipment for the job
- Good desk/table
- Desk/soft phone
- Mobile phone
- Good headset
- Laptop with external keyboard, mouse and LCD display (preferable 2)
- Broadband connection
- Phone numbers for your tech department/ISP
- Don’t feel guilty, you are probably working harder than you would do in the office.
Friday, August 13, 2010
1. They have a huge Rolodex.
2. They read fast.
3. They apply technology.
4. They're naturally curious.
5. They love what they do.
6. They do the unexpected and more for their customers.
7. They're very creative.
You can read the full article at All Business.
It was written by Maura Schreier-Fleming, a sales strategist and founder of Best@Selling, a sales training and consulting company.
Wednesday, August 4, 2010
Mistake 1: Not optimizing your site.
Mistake 2: Not doing proper keyword research and ignoring longtail opportunities.
Mistake 3: Ignoring local. You’re loco if you don’t do local!
Mistake 4: Spamming, keyword stuffing, setting up link farms and all other forms of nefarious Blackhat deeds.
Mistake 5: Template websites, Site Builders, Freebie websites that are already <airquote> optimized <airquote>.
Mistake 6: Not adding unique content.
Mistake 7: Going cheap!
Mistake 8: Using mass submission software.
Mistake 9: Ignoring social media/networking (Twitter, Facebook, YouTube, Blog etc)
Mistake 10: Not staying current on changes in the industry.
Mistake 11: Jumping on the bandwagon of every single trend that crops up.
You can read the full article, and the solutions at the Search Engine Journal.
Tuesday, August 3, 2010
- Open effectively.
- Address their situation early.
- Show the value.
- Avoid corporate-speak or marketing mumbo-jumbo.
- Keep it brief.
- Avoid the word "I" or "we".
- Use titles or headings.
- Include at least one testimonial.
- Include a summary.
- End with a call to action.
You can read the full article at Changing Minds.
Monday, August 2, 2010
- Address it directly.
- Listen to both sides.
- Bring both (all) parties together.
- Find common ground.
- Encourage compromise.
- Confront Negative Feelings.
- Be positive.