Monday, August 30, 2010

5 Questions That Will Double Your Email Reponse

Thanks to Koen De Witte at Leadfabric

Friday, August 27, 2010

5 Benefits Of Using Software As A Service

  1. SaaS is easy to try
  2. SaaS is easy to buy
  3. No manual upgrades, no installs, no headaches.
  4. One-call support
  5. Freedom from IT

You register here for this Marketing Profs webinar.

Thursday, August 26, 2010

Managing Older Managers


  1. Load them up on context. 
  2. Avoid getting too granular. 
  3. Let them know that you are working long and hard. 
  4. Show that you are calm in a storm. 
  5. Seek their opinions, even when you don't really need them, especially on topics that aren't within the reach of their roles. 
  6. You have a natural perceived advantage when it comes to dynamism. Leverage it. 
  7. Don't be afraid to pay them more than yourself. 
  8. At the end of the day, remember that this is your business to lead. 

You can read the full article at Harvard Business Review.


Wednesday, August 25, 2010

Building Loyalty And Corporate Profitability In Eight Productive Steps

  1. Clearly define the purpose and values of the company, and share them with everyone
  2. Align and communicate
  3. Listen to employees
  4. Engage people in solutions
  5. Invest in training
  6. Celebrate successes
  7. Invest in your managers and leaders
  8. Create a responsibility-based culture

You can read the full article at Marketing Profs.

Thursday, August 19, 2010

How Facebook Can Help Meet The Needs Of Media Organizations

  1. Driving audience and traffic through:
    • Implementing the Like button
    • Publishing to users through Pages and Like button connections. 
  2. Increasing engagement by:
    • Implementing the Activity Feed and Recommendations social plugins. 
    • Using Live Stream for live events.
    • Creating timely Pages. 
    • Using the search API to create highly engaging visualizations that draw on status updates from Facebook users who share their posts publicly. 
  3. Seeing what's working with Insights. Finally, media organizations can understand their customers better through Facebook Insights. 
You can read the full article at the Facebook developers site.

Wednesday, August 18, 2010

Tips For Home Workers

Here are some tips to work effectively from home:

  • Plan
    • Your day
    • Your tasks and deadlines
    • Your breaks
    • Your enough time for lunch
  • Respect
    • Your schedule/plan
    • Your deadlines
    • Your online status/presence (available, busy, away, …) in Skype, Microsoft OCS, Cisco CUCIMOC, …
  • Work from an office/room where you will not be disturbed by your family
  • Make sure you have the right equipment for the job
    • Good desk/table
    • Desk/soft phone
    • Mobile phone
    • Good headset
    • Laptop with external keyboard, mouse and LCD display (preferable 2)
    • Broadband connection
    • Phone numbers for your tech department/ISP
  • Don’t feel guilty, you are probably working harder than you would do in the office.

Friday, August 13, 2010

7 Habits Of Highly Successful Sales Professionals

1.  They have a huge Rolodex. 
2.  They read fast.
3.  They apply technology. 
4.  They're naturally curious. 
5.  They love what they do. 
6.  They do the unexpected and more for their customers.
7.  They're very creative. 

You can read the full article at All Business.

It was written by Maura Schreier-Fleming, a sales strategist and founder of Best@Selling, a sales training and consulting company.

Wednesday, August 4, 2010

The Top 11 SEO Mistakes

Mistake 1: Not optimizing your site.

Mistake 2: Not doing proper keyword research and ignoring longtail opportunities.

Mistake 3: Ignoring local.  You’re loco if you don’t do local!

Mistake 4:  Spamming, keyword stuffing, setting up link farms and all other forms of nefarious Blackhat deeds.

Mistake 5: Template websites, Site Builders, Freebie websites that are already <airquote> optimized <airquote>.

Mistake 6: Not adding unique content.

Mistake 7: Going cheap!

Mistake 8:  Using mass submission software.

Mistake 9: Ignoring social media/networking (Twitter, Facebook, YouTube, Blog etc)

Mistake 10: Not staying current on changes in the industry.

Mistake 11: Jumping on the bandwagon of every single trend that crops up.

You can read the full article, and the solutions at the Search Engine Journal.

Tuesday, August 3, 2010

10 Secrets To Creating A Sales Proposal

  1. Open effectively. 
  2. Address their situation early. 
  3. Show the value.
  4. Avoid corporate-speak or marketing mumbo-jumbo.
  5. Keep it brief.
  6. Avoid the word "I" or "we". 
  7. Use titles or headings. 
  8. Include at least one testimonial. 
  9. Include a summary. 
  10. End with a call to action.

You can read the full article at Changing Minds.

Monday, August 2, 2010

7 Steps To Diffuse Workplace Tension

7 Steps to deal with deal with conflict in your workplace:
  1. Address it directly. 
  2. Listen to both sides. 
  3. Bring both (all) parties together. 
  4. Find common ground. 
  5. Encourage compromise. 
  6. Confront Negative Feelings.
  7. Be positive.
You can read the full article at Entrepreneur.