Monday, July 5, 2010

Preparing A Social Readiness Gameplan In Seven Steps

Play 1: Active Listening & Analysis
It’s often repeated, but common sense dictates that this is where you begin. Your organization should be aware of what’s being said about it and where it’s being said. 

Play 2: Influencer Mapping & Network Dynamics
Before your organization enters any social ecosystem, it should have spent some time studying the network dynamics around it.  

Play 3: Technology Assessment, Integration & Adoption
Technology is key in developing a social readiness gameplan because it’s what accelerates anything from collaboration to communication. 

Play 4: Organizational Planning (People & Process)
Technology alone never solved anything—it is the human capitol part of the equation that completes the picture.  

Play 5: Strategy
No game plan is a plan without a strategy in place which outlines what needs to be done before you actually do it. 

Play 6: Pilots, Programs & Transformation
If strategy is the plan inside the gameplan, then consider pilots (small, bite sized initiatives) the scrimmage. Pilot initiatives allow you to test theories on the field taking calculated risks. They should be small by design. 

Play 7: Measurement, Metrics & Success
Every organization will determine and measure success differently. For some it may be sales. For others it’s adoption of a platform. For some it’s measuring the levels of participation or specific actions such as a sign up, donation, or even saying a positive word in a public space (sentiment).

Read the full article at Logic + Emotion.