Wednesday, June 30, 2010

The CMO's Guido To The Social Landscape


Source: Marketo.

Tuesday, June 29, 2010

Altimeter Report: The 18 Use Cases Of Social CRM, The New Rules Of Relationship Management

Source: Web Strategy.

Monday, June 21, 2010

8 Marketing Lessons From Seth Godin


1. Spamming people doesn't work like it used to
2. People like doing what other people are doing
3. Ideas that spread win, and free ideas spread best
4. Remarks make something remarkable
5. What we make and how we make it has changed
6. You have the opportunity to lead a tribe
7. Lots of alternatives exist
8. Don't be afraid to be indispensible


You can read the full article at the Hubspot Blog.

Friday, June 18, 2010

Profitable Sweet Spot

Source: FlowingData.

How To Get More Visitors To Your Blog




1. Write articles
2. Comment on other blogs
3. Use social media to promote your blog
4. Hold a contest
5. Email signature
6. Basic SEO
7. Post in forums
8. Blog directories
9. Guest posts
10. Link to other blogs
11. Post valuable content regularly

You can read the full article at Communicate Value.

Thursday, June 17, 2010

5 Things You Should Do In Social Media To Get Heard


1. Keep your message simple
2. Customize it
3. Make it about them
4. Promote in right places
5. Reach out at the appropriate time

You can read the full story at Social Media Today.


7 Brand Building Tips For Your B2B Blog


7 Tips to Get You Started:

1. Focus on the Problem
Quickly show how your brand is relevant to your blog reader.

2. Don’t Ignore Your Competition
Understand that your blog readers KNOW that your not the only game in town.

3. Make it Easy to Ask and Answer Questions
Work hard to encourage comments and questions.

4. Use Social Proof
Simply: people feel better doing something if they see others doing it also.

5. Let Your Brand Relax
Use your blog to show the “personable” side of your Brand.

6. Deliver Content in Yummy Formats
Repackaging your whitepapers into illustrated, free-to-download eBooks will pump up their viral power.

7. Look Outside Your Box
Talk about your employees, your community, and current events. Better yet, do a weekly wrap-up of news around your industry.

You can read the full article at Social Media Today.


Friday, June 11, 2010

Results Of Call Reluctance In Sales

service-with-a-down

According to a study by Behavioral Sciences Research Press, the frightening fact is that “call reluctance” in sales can contribute to a significant proportion of lost sales revenues.

The study found that 40% of established salespeople experienced periods of call reluctance severe enough to threaten their livelihood in sales.

The same study showed that the average call-reluctant salesperson loses more than 15 potential accounts each month to competitors.

Stemming the ever-increasing costs of call-reluctance cannot be addressed by training alone. It requires working with each salesperson’s particular set of beliefs so that they feel truly empowered to breakthrough their self-created mental barriers.

One particular statistic in the following survey should give any salesperson suffering from “call reluctance” renewed confidence

How Customers Regard Salespeople Survey:

  • Salespeople who do not bother to make appointments. 45%
  • Salespeople who know nothing about the customer’s business 60%
  • Salespeople who know little about their products and services 60%
  • Salespeople who call too often. 39%
  • Salespeople who don’t call often enough. 49%
  • Salespeople who do not have the authority to negotiate prices. 45%
  • Salespeople who do not ask for the order. 40%
  • Salespeople who are not properly or sufficiently organized. 55%

Most desirable quality customers want to see in salespeople?
Competence!

Jonathan Farrington is a globally recognized business coach, mentor, author, consultant, and sales strategist, who has guided hundreds of companies and thousands of individuals around the world towards optimum performance levels

He is the CEO of Top Sales Associates, Chairman of The jf Corporation and Senior Partner at the JF Consultancy, based in London and Paris.

He also posts his highly popular daily blog for dedicated business professionals HERE

Source: All Business.

Drinking & Driving: French Video

Drinking and driving don't go together...