Monday, May 17, 2010

5 Tips For Perfectionists


  1. Use the 20/80 rule
    20% Perfection will lead you to 80% of your costs. Customers might not be willing to pay for another 80% perfection.
  2. Manage time
    Don't lose yourself in details, respect your customer's urgency.
  3. Focus on your goal/target
    Don't take too many side steps.
  4. Don't be obsessive
    Trivialities can become far too important. This distracts the attention from the bigger picture. It is costly and frustrating progress.
  5. Think comparative
    Don't do everything yourself. Sometimes, others might be slightly cheaper or faster.
Source: Say E Business.

7 Tips For A Great Marketing Guerilla Campaign

  1. Be orginal/creative, in both content and choice media.
  2. Be unpredictable, and unforgetable.
  3. Be relevant.
  4. Right time, right place.
  5. Generate enough buzz for people to shoot pictures or videos.
  6. Reach enough people.
  7. Summarize in press release, add some pictures.
Source: Bizz.

Sunday, May 16, 2010

10 Tips To Grow Your Business


  1. Segment your market and customer database and understand their needs.
  2. Acquire new customers/niches.
  3. Develop exisiting customers by upgrading them or cross selling to them.
  4. Retain good customers and keep them happy.
  5. Listen to your prospects and customers' needs.
  6. Analyse every win and loss and learn from them.
  7. Offer new products and services.
  8. Improve the products and services you already sell.
  9. Make it easy to do business with.
  10. Do what you do best, but dare to innovate.

Thursday, May 6, 2010