1. Who is my target audience?
Defining the right audience will be the number 1 success factor for you campaign. It will help you construct your messaging, your offering and your media use.
2. What do I want to achieve? What is the objective?
What is it you want to achieve with your campaign: sales, leads, profiling, database filling/cleaning,...
3. What is my offer?
The offer is almost as important as your target audience. In most campaigns there is no „offer” at all (call us for more information is not an offer). You offer has to appeal to your audience and reflect the objective of your campaign.