Wednesday, January 20, 2010

25 Ways to Increase Sales and Lead Generation

How to Improve your Calls-to-Action
1. Improve Positioning of Your Calls-to-Action (CTA)
2. Be More Clear About What You’re Offering
3. Use Images Rather Than Only Text so it Stands Out
4. Use Colors that Contrast with Your Site Color Scheme
5. Make your CTA a Hyperlink to the Corresponding Landing Page
6. Place CTAs on the Most Relevant Pages
7. Add CTAs to Each Blog Post

How to Improve Landing Pages
8. Match the Headline of the Landing Page to the Corresponding CTA
9. Be More Clear About What You’re Offering
10. Improve the Positioning of the Form
11. Keep the Form as Simple as Possible
12. Use Images to Show Off What You’re Offering
13. Keep the Text Concise and Easy to Scan
14. Emphasize the Benefits of the Offer
15. Remove Links and Navigation to Maintain Focus
16. Create a Thank You Page that Keeps New Leads on the Site

How to Improve Offers
17. Make Sure Your Offers are Compelling
18. Link Back to Your Site in Your Offer
19. Create Offers for Each Phase of the Buying Cycle

How to Improve Lead Nurturing Campaigns
20. Be More Clear About What You’re Offering
21. Include Links Back to Your Site
22. Keep the Text Concise and Easy to Scan
23. Create an Attention-Grabbing Subject Line
24. Limit the Amount of Images in Your Emails

How to Improve Your Entire Campaign
25. Measure, and TEST TEST TEST!


Read more at Hubspot.