Tuesday, December 28, 2010

The 10 Commandments of Customer Support

  1. Listen
  2. Teach
  3. Pay Attention
  4. Ask the Right Questions
  5. Don't Interrupt 
  6. Apologize
  7. Focus On Solutions, Not On Blame
  8. Put Yourself In Their Shoes
  9. Treat Free Product Users As Customers
  10. Laugh, Smile and Have Fun
You can the read the full article at HubSpot.

Tuesday, December 21, 2010

25 Ways to Get More Social Media Followers

Here are 25 easy ways you can get more social media followers:
  1. Enable Social Sharing
  2. Share Quality Content
  3. Get Employees to Follow
  4. Invite Partners, Vendors, Clients, and Customers
  5. Email Signature
  6. Blog Comment Signature
  7. Include Links on Offers and Assets
  8. CTAs on Thank You Pages
  9. CTAs on Thank You Emails
  10. Cross Promote
  11. Contact or About Us Pages
  12. Business Cards
  13. Newsletters & Lead Nurturing
  14. Direct Mail Assets
  15. Facebook: Like Box on Website
  16. Facebook: Hide Content From Non-Likers
  17. Facebook: Suggest to Friends
  18. Facebook: Invite Friends Tab
  19. Twitter: Twitter Directories
  20. Twitter: Add a Twitter Badge or Module
  21. Twitter: Talk to People Who Mention You
  22. LinkedIn: Add Links on LinkedIn Profile
  23. LinkedIn: Add links to LinkedIn Business Page
  24. LinkedIn: LinkedIn Answers Signature
  25. YouTube: Embed Your Videos
You can read the entire story at HubSpot.

Thursday, December 9, 2010

Lessons Black Friday Can Teach You About Your Job Search

  1. Get there early
  2. Do your homework
  3. Don't push and shove
  4. Get in and get out
You can read the entire story at Doostang.

Wednesday, December 8, 2010

Five Questions to Ask Before Beginning a Social Media Initiative

  1. Where are my customers and prospects aggregating online?
  2. How will this social initiative enhance the customer experience?
  3. Am I using social media to hide deeper flaws in my business?
  4. Who will be responsible for our social outreach?
  5. How will I track and measure success?
You can read the entire story at B2B Blog.

Tuesday, December 7, 2010

Top 5 Trends of 2010

Internet of Things
Location-Based Social Networks
Real-Time Web
Structured Data

You can read more at ReadWriteWeb.

Monday, December 6, 2010

Ten Steps You Can Take to Create Compelling Testimonials

Here are 10 steps you can take to create compelling testimonials.
  1. Determine what testimonials you'll need
  2. Ask every customer for a testimonial
  3. Tell your customer how you plan to use their testimonial
  4. Offer to help prepare the testimonial
  5. Make it specific
  6. Attempt to quantify value
  7. Keep it short
  8. Include the customer's name, title, and company
  9. Place your testimonials where prospective customers will see them
  10. Consider enlisting help
You can read  Barbara Bix entire article at MarketingProfs.

Friday, December 3, 2010

10 Ways to Entice Your Whole Company (Not Just Marketing) to Blog

So how do you motivate your organization's employees to contribute?
  1. Deputize a blog manager
  2. Make blogging a privilege
  3. Make them Queen for a Day
  4. Support their social efforts
  5. Create blogging "beats"
  6. Make it easy
  7. Make it fun
  8. Reward contributors
  9. Remember that blogging isn't just about writing
  10. Communicate business results
You can read Ann Handley's article at MarketingProfs.

Future of Screen Technology

Can't wait for the future to happen :o)

Source: LikeCool.

Thursday, December 2, 2010

In Negotiations, Play Stupid to Win Smart

  1. Pause. 
    Consider business situations as a mini movie in production in which you are the director. When you have any new and sudden disruption to filming (i.e. new information, a new competitive entrant, a new shift in available resources, etc.), the first call to action should be to take a pause.
  2. Play. 
    Let the movie play out in your head and think about the various scenarios and how you can use the new information or situation to your advantage.
  3. Mute.
    Remind yourself to hit your internal mute button so that you keep your thinking to yourself unless there is a compelling reason to share. Think like a poker player and ask if there is any upside to sharing what you know with the counter-party. There usually isn't.
  4. Rewind and Record Again.
    Appropriately reset your actions and hit "record" again to move toward your desired "win smart" ending.
You can read more at Harvard Business Review.

Thursday, November 11, 2010

4 SEO Tips to Instantly Take Advantage of Google Instant Preview

  1. Fine tune that meta description
  2. Get rid of that Flash
  3. Fix those header tags
  4. Don't forget that Alt text
You can read more at HubSpot.

Thursday, October 28, 2010

7 Common Website Redesign Mistakes

  1. Do not use your domain name in your page title.
  2. Do not make your page titles and your H1 tags drastically different. 
  3. Do not make your page title and your meta description a mirror image of one another.
  4. Do not include another company’s name in your blog URL.
  5. Do not use Flash.  
  6. Do not skip over the step of implementing a 301 redirect. 
  7. Do not insert images without telling the search engines what those images are. 
You can read more at HubSpot.

Monday, October 18, 2010

The '8Ps' of Buying Triggers

1. Prairie-Dog Events
Prairie dogs are animals best known for popping their heads out of their burrows and looking around. Similarly, when certain events occur, customers are triggered to look around at competitive alternatives. Focusing marketing efforts around such events will yield higher product or service adoption, because customers would be willing to devote attention to alternative offerings. Timing is key.
2. Peers and Power
Social triggers are strong drivers of time and attention. People want to be generous and helpful to family and friends. They also want to show off to their peers.
3. Personal Pursuits
Unlike social motivations, personal pursuits are driven by internal motivations. They are enjoyable activities that cause people to lose all track of time while, for example, surfing the Internet, painting, or reading a great book for hours.
4. Productivity
Everyone likes to save time. In today's hectic world, if you can offer a product or service that saves people time... it will generate interest.
5. Procrastination
Waiting until the last minute is rarely desirable, but to paraphrase a popular saying from the '80s, "It happens." And when it happens, people are willing to pay.
6. Physical Need
We all know the danger of grocery shopping when you're hungry: You buy way too much and usually not the things you really need.
7. Proximity
Big-box retail stores tap heavily into the proximity trigger by placing complementary products near staples as reminders of other needs.
8. Price
Low prices obviously catch people's attention. When used judiciously with other marketing methods, the price trigger can be very effective.

Author: Adrian Ott (www.24HourCustomer.com)
Adrian Ott is author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy
©2010 Exponential Edge Inc. All rights reserved

You can read more at Marketing Profs.

Friday, October 15, 2010

9 Awesome Ways to Market a Business Blog

1. Leverage employees and customers
2. Include your blog in traditional communications
3. Write guest blog posts
4. Get active in online communities
5. Mention media and influencers
6. Investigate content networks
7. Invite guest contributors
8. Hold a contest
9. Mix up content - Sometimes increasing blog readership and engagement is about mixing up the types of content you pub

You can more at HubSpot.

Thursday, October 14, 2010

Persuasion Tactics of Effective Salespeople

The three fundamental principles, drawn from sales linguistics, can help us be more persuasive salespeople: every customer speaks in his or her own unique language, successful salespeople build rapport through harmonious communication, and, finally, that people are persuaded based on personal connections. Let's look at each of these imperatives in turn:

1. Understand that customers speak unique languages
The language two people use to describe the same situation — or the way two people interpret the same language — may be very different.

2. Build rapport through harmonious communication
Unfortunately, when most salespeople meet with prospective customers, they talk in only their own language and only about themselves. When Heavy Hitter salespeople meet with customers, they talk about them, them, them: their problems, their values, and their plans and desires.

3. Persuade people through personal connections
The most product-knowledgeable salesperson is not necessarily the most persuasive one because it takes more than logic and reason to change buyers' opinions. A personal connection must be forged.

You can read more at Harvard Business Review.



Friday, October 8, 2010

Thursday, October 7, 2010

10 Opportunities You're Missing on Thank You Pages

  1. Bring back the navigation.
  2. Subscribe to your blog
  3. Connect in social media
  4. Encourage sharing of the offer
  5. Direct visitors to other relevant content
  6. Promote your webinar or event
  7. Get feedback
  8. Set expectations
  9. Reconvert
  10. Really thank them!

You can read more at HubSpot.

Friday, October 1, 2010

5 Tactics to Encourage Digital Evolution

  1. Provide desirable content
  2. Provide personalized content
  3. Craft unique campaigns that generate buzz
  4. Create right-place, right-time messaging
  5. Eliminate friction

You can read the full article at Chief Marketer.

Tuesday, September 28, 2010

Mapping Stereotypes

No clue...

Europe according to USA

Europe according to France

Europe according to Germany

Europe according to Italy

Europe according to Bulgaria

Europe according to Brittany

Europe according to Gay Man

Source: AlphaDesigner.

Friday, September 24, 2010

7 Easy Ways to Socialize Your Email

  1. Include hot topics and catchy quotes from your social media outlets within your emails.
  2. Offer email subscribers coupons and discounts in exchange for following you on Facebook or other social media.
  3. That said, contests do have their place. 
  4. Consider running contests on a regular cadence. 
  5. Conduct polls via your social media, then use the data to assist in email segmentation.
  6. Post links to your social media outlets on your email unsubcribe pages.
  7. Place links to your social media at the top of your marketing emails, rather than burying them at the bottom.
You can read the full article at Chief Marketer.

Thursday, September 23, 2010

5 Signs Your Call-to-Action Needs a Makeover

  1. Your landing pages aren't getting traffic
  2. You’re not getting leads
  3. Your visitors have to dig to find a CTA
  4. Your CTA Is Below the Fold
  5. Your CTA doesn't stand out
You can read the full article at HubSpot.

Wednesday, September 22, 2010

7 Basics for Success Using B2B Lists

  1. Segment contacts for more relevancy.
  2. Clean up the details. 
  3. Create list-specific messages.
  4. Determine the proper campaign cadence. 
  5. Measure what’s important. 
  6. Gather boardroom-level insight. 
  7. Nurture the list. 
You can read the full article at Chief Marketer.

Monday, September 20, 2010

3 Steps to Turn Happy Customers into Cheerleaders

  1. Ask for feedback and reviews 
  2. Make it easy for people to get to your profile on the  review sites
  3. Be ready for any and all feedback
You can read the full story at HubSpot.

Friday, September 17, 2010

3 Simple Ways to Get Paid More by Clients

  1. Make life easy for your clients
  2. Use more convincing wording
  3. Bundle easy-to-do freebies

You can read the full article at Web design Ledger.

Wednesday, September 15, 2010

4 Quick and Easy Ways to Find Out What Your Target Market Wants

1. Hang out where they hang out—and then listen and ask questions.

This could be in local community or networking groups, in online forums or on message boards, or in social media or on blogs.

2. Ask via your newsletter.

The best newsletters are those that allow you to engage with your readers or subscribers, so if you include a personal note section, consider using that to ask what they would most like help with. Then tell them to just hit reply and let you know.

3. Make it part of your autoresponder.

If you are offering a freebie on your website that’s delivered via an email autoresponder (such as a free report or free e-course), you can add an additional message to it. Since the recipients are going to be new members of your community, you can simply tell them that in order to serve them better, you’d love to get their input on how you can best help them.

4. Set up a survey.

This is simple to do with free tools like Survey Monkey or Google Docs, and it doesn’t have to be in-depth or complicated. Simply email your list with a link to the survey, and keep it to 1-5 questions.

You can read the full article at Communicate Value.

Tuesday, September 14, 2010

Marketing & Sales Integration

1. Have Sales and Marketing meet frequently

2. Build multiple relationships between Sales and Marketing

3. Mix Marketing and Sales desks together

4. Provide many types of feedback between Marketing and Sales

5. Agree on terminology

6. Use data to communicate

You can read the full story at HubSpot.

Friday, September 10, 2010

Six Ways to Supercharge Your Productivity

  1. Make sufficient sleep a top priority.
    Schedule your bedtime, and start winding down at least 45 minutes earlier. Ninety-eight percent of all human beings need at least 7-8 hours a night to feel fully rested. Only a fraction of us get that much regularly, in part because we buy into the myth that sacrificing an hour or two of sleep a night give us an hour more of productivity. In reality, even small amounts of sleep deprivation take a dramatic toll on our cognitive capacity, our ability to think creatively, our emotional resilience, the quality of our work, and even the speed at which we do it.
  2. Create one to-do list 
    that includes everything you want or need to do, on and off the job — and I mean everything, including any unresolved issues that merit further reflection. That's the essence of David Allen's simple but profound work (see Getting Things Done). Writing everything down helps get it off your mind, leaving you free to fully focus on what's most important at any given moment.
  3. Do the most important thing first 
    when you get to work each morning, when you're likely to be have the highest energy and the fewest distractions. Decide the night before what activity most deserves your attention. Then focus on it single-mindedly for no more than 90 minutes. Productivity isn't about how many tasks you complete or the number of hours you work. It's about the enduring value you create.
  4. Live like a sprinter, not a marathoner.
    When you work continuously, you're actually progressively depleting your energy reservoir as the day wears on. By making intermittent renewal and refueling important, you're regularly replenishing your reservoir, so you're not only able to fully engage at intervals along the way, but also to maintain high energy much further into the day.
  5. Monitor your mood.
    When demand begins to exceed your capacity, one of the most common signs is an increase in negative emotions. The more we move into "fight or flight," the more reactive and impulsive we become, and the less reflective and responsive. The first question to ask yourself is "Why am I feeling this way, and what can I do to make myself feel better?" It may be that you're hungry, tired, overwhelmed, or feeling threatened in some way. Awareness is the first step. You can't change what you don't notice.
  6. Schedule specific times 
    for activities in your life that you deem important but not urgent. With so much coming at you all the time, it's easy to focus all day on whatever feels most pressing in the moment. What you sacrifice is the opportunity to take on work such as writing, strategizing, thinking creatively, or cultivating relationships, which may require more time and energy, but often yield greater long-term rewards.
Source: Harvard Business Review.


Thursday, September 9, 2010

Bill Gates Speech: 11 Rules Your Kids Did Not and Will Not Learn in School

Rule 1: Life is not fair - get used to it! 
Rule 2: The world doesn't care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself. 
Rule 3: You will NOT make $60,000 a year right out of high school. You won't be a vice-president with a car phone until you earn both. 
Rule 4: If you think your teacher is tough, wait till you get a boss. 
Rule 5: Flipping burgers is not beneath your dignity. Your Grandparents had a different word for burger flipping: they called it opportunity. 
Rule 6: If you mess up, it's not your parents' fault, so don't whine about your mistakes, learn from them. 
Rule 7: Before you were born, your parents weren't as boring as they are now. They got that way from paying your bills, cleaning your clothes and listening to you talk about how cool you thought you were. So before you save the rain forest from the parasites of your parent's generation, try delousing the closet in your own room. 
Rule 8: Your school may have done away with winners and losers, but life HAS NOT. In some schools, they have abolished failing grades and they'll give you as MANY TIMES as you want to get the right answer. This doesn't bear the slightest resemblance to ANYTHING in real life. 
Rule 9: Life is not divided into semesters. You don't get summers off and very few employers are interested in helping you FIND YOURSELF. Do that on your own time. 
Rule 10: Television is NOT real life. In real life people actually have to leave the coffee shop and go to jobs. 
Rule 11: Be nice to nerds. Chances are you'll end up working for one.

Source: Kent Summers.

PUMA Social "After Hours Athlete"

Thanks to Chris Catchpole.

Wednesday, September 8, 2010

Eight Tools to Help You Manage Social Media Content Overload

1.    ObjectiveMarketer helps manage posts, analytics, and customer-engagement programs across multiple channels and creates custom landing pages for social media assets.

2.    BuddyMedia extends advertising campaigns into the social media space, helps manage content across multiple platforms, and provides real-time social media analytics to large-scale community marketers and their agency partners.

3.    Vitrue links multiple Facebook communities, manages accounts, and provides reporting and analytics tools as well as a suite of applications that allow brands to better manage, moderate, schedule, and automatically publish across Facebook and Twitter. 
Vitrue has also garnered a fair amount of online press recently as a result of its Facebook Fan and Twitter Follower valuation estimators, which have prompted many digital-marketer tweets and retweets hungry for data points regarding estimated valuation and return on investment of social-engagement programs.

4.    Ripple6 helps companies implement their business strategy in social media with social-networking software that offers content management and real-time insights, all in one social hub.

5.    Spredfast helps companies manage and schedule social media campaigns via one software dashboard across multiple social networks, including Facebook, Twitter, LinkedIn, YouTube, and Flickr, and various blogging platforms. It also gathers data to help measure the activity, reach, and engagement levels resulting from earned-media programs.

6.    TubeMogul allows users to upload and distribute video to the top video and social-networking sites, such as Vimeo, Crackle, Revver, Dailymotion, and YouTube, while vastly simplifying the task of tracking video-views data, ratings, and other key statistics—all of which are warehoused and exportable in the upper-tier paid version of the service.

7.    CoTweet is the leader in Twitter workflow, editorial calendar management, and tweet scheduling. It enables community-engagement teams to easily manage multiple Twitter accounts by offering rich, collaborative workflow, such as tweet assignments, notes, scheduling, and on-duty status. Other features are co-tagging, Twitter search, and integrated reporting and measurement.

8.    HootSuite is another text-publishing tool that allows teams to manage multiple accounts and offers features such as the ability to assign and schedule tweets. HootSuite also offers analytics features, including graphs that show traction of tweets and URLs, as well as larger trending information. It works across various other social networks, including Facebook, WordPress, LinkedIn, etc.

Source: MarketingProfs.

Monday, September 6, 2010

7 Ways to Increase User Participation

1. Enable social logins

2. Clearly signpost the forums

3. Show avatars everywhere

4. Highlight recent activity

5. Talk to them

6. Run member polls

7. Reward top contributors

You can read the full article at ReadWriteWeb.

Thursday, September 2, 2010

5 Tips for Channel Partner Lead Generation

1. Identify longtail keywords
2. Provide partners with lead generation offers
3. Create a landing page template
4. Develop an email template and campaign
5. Share partner successes

You can the full article at HubSpot.

Friday, August 27, 2010

5 Benefits Of Using Software As A Service

  1. SaaS is easy to try
  2. SaaS is easy to buy
  3. No manual upgrades, no installs, no headaches.
  4. One-call support
  5. Freedom from IT

You register here for this Marketing Profs webinar.

Thursday, August 26, 2010

Managing Older Managers


  1. Load them up on context. 
  2. Avoid getting too granular. 
  3. Let them know that you are working long and hard. 
  4. Show that you are calm in a storm. 
  5. Seek their opinions, even when you don't really need them, especially on topics that aren't within the reach of their roles. 
  6. You have a natural perceived advantage when it comes to dynamism. Leverage it. 
  7. Don't be afraid to pay them more than yourself. 
  8. At the end of the day, remember that this is your business to lead. 

You can read the full article at Harvard Business Review.


Wednesday, August 25, 2010

Building Loyalty And Corporate Profitability In Eight Productive Steps

  1. Clearly define the purpose and values of the company, and share them with everyone
  2. Align and communicate
  3. Listen to employees
  4. Engage people in solutions
  5. Invest in training
  6. Celebrate successes
  7. Invest in your managers and leaders
  8. Create a responsibility-based culture

You can read the full article at Marketing Profs.

Thursday, August 19, 2010

How Facebook Can Help Meet The Needs Of Media Organizations

  1. Driving audience and traffic through:
    • Implementing the Like button
    • Publishing to users through Pages and Like button connections. 
  2. Increasing engagement by:
    • Implementing the Activity Feed and Recommendations social plugins. 
    • Using Live Stream for live events.
    • Creating timely Pages. 
    • Using the search API to create highly engaging visualizations that draw on status updates from Facebook users who share their posts publicly. 
  3. Seeing what's working with Insights. Finally, media organizations can understand their customers better through Facebook Insights. 
You can read the full article at the Facebook developers site.

Wednesday, August 18, 2010

Tips For Home Workers

Here are some tips to work effectively from home:

  • Plan
    • Your day
    • Your tasks and deadlines
    • Your breaks
    • Your enough time for lunch
  • Respect
    • Your schedule/plan
    • Your deadlines
    • Your online status/presence (available, busy, away, …) in Skype, Microsoft OCS, Cisco CUCIMOC, …
  • Work from an office/room where you will not be disturbed by your family
  • Make sure you have the right equipment for the job
    • Good desk/table
    • Desk/soft phone
    • Mobile phone
    • Good headset
    • Laptop with external keyboard, mouse and LCD display (preferable 2)
    • Broadband connection
    • Phone numbers for your tech department/ISP
  • Don’t feel guilty, you are probably working harder than you would do in the office.

Friday, August 13, 2010

7 Habits Of Highly Successful Sales Professionals

1.  They have a huge Rolodex. 
2.  They read fast.
3.  They apply technology. 
4.  They're naturally curious. 
5.  They love what they do. 
6.  They do the unexpected and more for their customers.
7.  They're very creative. 

You can read the full article at All Business.

It was written by Maura Schreier-Fleming, a sales strategist and founder of Best@Selling, a sales training and consulting company.

Wednesday, August 4, 2010

The Top 11 SEO Mistakes

Mistake 1: Not optimizing your site.

Mistake 2: Not doing proper keyword research and ignoring longtail opportunities.

Mistake 3: Ignoring local.  You’re loco if you don’t do local!

Mistake 4:  Spamming, keyword stuffing, setting up link farms and all other forms of nefarious Blackhat deeds.

Mistake 5: Template websites, Site Builders, Freebie websites that are already <airquote> optimized <airquote>.

Mistake 6: Not adding unique content.

Mistake 7: Going cheap!

Mistake 8:  Using mass submission software.

Mistake 9: Ignoring social media/networking (Twitter, Facebook, YouTube, Blog etc)

Mistake 10: Not staying current on changes in the industry.

Mistake 11: Jumping on the bandwagon of every single trend that crops up.

You can read the full article, and the solutions at the Search Engine Journal.

Tuesday, August 3, 2010

10 Secrets To Creating A Sales Proposal

  1. Open effectively. 
  2. Address their situation early. 
  3. Show the value.
  4. Avoid corporate-speak or marketing mumbo-jumbo.
  5. Keep it brief.
  6. Avoid the word "I" or "we". 
  7. Use titles or headings. 
  8. Include at least one testimonial. 
  9. Include a summary. 
  10. End with a call to action.

You can read the full article at Changing Minds.

Monday, August 2, 2010

7 Steps To Diffuse Workplace Tension

7 Steps to deal with deal with conflict in your workplace:
  1. Address it directly. 
  2. Listen to both sides. 
  3. Bring both (all) parties together. 
  4. Find common ground. 
  5. Encourage compromise. 
  6. Confront Negative Feelings.
  7. Be positive.
You can read the full article at Entrepreneur.

Tuesday, July 6, 2010

Bosses Who Go Off The Rails

CEO characteristics to spot and avoid

  • Arrogance
    They are right and everybody else is wrong
  • Melodrama
    They want to be the centre of attention
  • Volatility
    Their mood swings create business swings
  • Excessive caution
    They can't make important decisions
  • Habitual distrust
    They focus on the negatives all the time
  • Aloofness
    They disengage and disconnect from staff
  • Eccentricity
    They think it is fun to be different just for the sake of it
  • Passive resistance
    Their silence is misinterpreted as agreement
  • Perfectionism
    They get the little things right even if the big things go wrong
  • Eagerness to please
    They stress that being popular matters most

The different types of CEO oddball

  • Aberrant 
    The aberrant leader demonstrates two traits: unusualness but also a departure from acceptable standards. Think asking the PA to go down the corner to buy the coke.
  • Anti-social
    The mild version is anti-social in the way selfish people are, but the full-blown believers display downright delinquent behavior, such as uncontrollable tantrums.
  • Dark Triad
    They've got the lot: lords of arrogance, duplicity and emotional coldness, whose brightness masks their bullying. To adepts of the dark triad, relationships are for losers.
  • Derailed
    Believing their own hype and their supine followers, these deviate from the path and are then unable to move forward. Often linked to the next word in the dictionary, deranged.
  • Despotic
    Teamwork is for ants, what this company needs is the smack of firm government and no-nonsense clarity from the top. Whinge all you like, at least I get things done.
  • Destructive
    Used by historians to describe a particular leadership style. Long gone are the days when a CEO steered his company onto the rocks and bailed out before it sank.
  • Incompetent
    This implies the absence of something required rather than the presence of something not required. Such leaders' passivity can be as damaging as overt destructive behaviour.
  • Malignant
    The creatively vicious business leader, while rare, is not confined to episodes of Dallas. Maliciously causing pain to staff or damage to assets is par for their course.
  • Toxic
    Strong but destructive leaders feed on immature, vulnerable followers, creating a toxic dynamic where selfish or fatalistic staff reinforce a leader's corporate violence.
  • Tyrannical
    Tyrannical leaders show arbitrary, oppressive and unjust behavior. They tend to usurp power and brutally oppress those they command. Think Julius Caesar in pinstripes.
Order The Elephant in the Boardroom by Adrian Furnham, professor of psychology at University College, London, and published by Palgrave Macmillan. 

Monday, July 5, 2010

Preparing A Social Readiness Gameplan In Seven Steps

Play 1: Active Listening & Analysis
It’s often repeated, but common sense dictates that this is where you begin. Your organization should be aware of what’s being said about it and where it’s being said. 

Play 2: Influencer Mapping & Network Dynamics
Before your organization enters any social ecosystem, it should have spent some time studying the network dynamics around it.  

Play 3: Technology Assessment, Integration & Adoption
Technology is key in developing a social readiness gameplan because it’s what accelerates anything from collaboration to communication. 

Play 4: Organizational Planning (People & Process)
Technology alone never solved anything—it is the human capitol part of the equation that completes the picture.  

Play 5: Strategy
No game plan is a plan without a strategy in place which outlines what needs to be done before you actually do it. 

Play 6: Pilots, Programs & Transformation
If strategy is the plan inside the gameplan, then consider pilots (small, bite sized initiatives) the scrimmage. Pilot initiatives allow you to test theories on the field taking calculated risks. They should be small by design. 

Play 7: Measurement, Metrics & Success
Every organization will determine and measure success differently. For some it may be sales. For others it’s adoption of a platform. For some it’s measuring the levels of participation or specific actions such as a sign up, donation, or even saying a positive word in a public space (sentiment).

Read the full article at Logic + Emotion.

Friday, July 2, 2010

5 Tips For Startup Success

The best way to improve your odds of success is to move slowly and carefully in starting a business. Do so, and you can join the 70 percent of businesses that succeed in their first two years, according to the SBA.

  1. Begin with a plan. 
    Not all home businesses need an official business plan, but every home business owner must spend some time planning. 
  2. Find a mentor. 
    You may know someone who has successfully created a home business and feel comfortable asking for advice. 
  3. Money in the bank. 
    Don't quit your day job just yet. 
  4. Keep competitive. 
    Also be aware of the outside influences that affect your business. Know what makes the difference between you and your competitors.
  5. All systems grow. 
    Word of mouth is the best way to grow your business. Get your name out to build your brand.
Read the full article at Entrepreneur.COM.

The World's Most Admired Companies

Thanks to Matt Bretherton

Source: Money.CO.UK