- Pay Attention
- Ask the Right Questions
- Don't Interrupt
- Focus On Solutions, Not On Blame
- Put Yourself In Their Shoes
- Treat Free Product Users As Customers
- Laugh, Smile and Have Fun
Tuesday, December 28, 2010
Tuesday, December 21, 2010
- Enable Social Sharing
- Share Quality Content
- Get Employees to Follow
- Invite Partners, Vendors, Clients, and Customers
- Email Signature
- Blog Comment Signature
- Include Links on Offers and Assets
- CTAs on Thank You Pages
- CTAs on Thank You Emails
- Cross Promote
- Contact or About Us Pages
- Business Cards
- Newsletters & Lead Nurturing
- Direct Mail Assets
- Facebook: Like Box on Website
- Facebook: Hide Content From Non-Likers
- Facebook: Suggest to Friends
- Facebook: Invite Friends Tab
- Twitter: Twitter Directories
- Twitter: Add a Twitter Badge or Module
- Twitter: Talk to People Who Mention You
- LinkedIn: Add Links on LinkedIn Profile
- LinkedIn: Add links to LinkedIn Business Page
- LinkedIn: LinkedIn Answers Signature
- YouTube: Embed Your Videos
Thursday, December 9, 2010
Wednesday, December 8, 2010
- Where are my customers and prospects aggregating online?
- How will this social initiative enhance the customer experience?
- Am I using social media to hide deeper flaws in my business?
- Who will be responsible for our social outreach?
- How will I track and measure success?
Tuesday, December 7, 2010
Monday, December 6, 2010
- Determine what testimonials you'll need
- Ask every customer for a testimonial
- Tell your customer how you plan to use their testimonial
- Offer to help prepare the testimonial
- Make it specific
- Attempt to quantify value
- Keep it short
- Include the customer's name, title, and company
- Place your testimonials where prospective customers will see them
- Consider enlisting help
Friday, December 3, 2010
- Deputize a blog manager
- Make blogging a privilege
- Make them Queen for a Day
- Support their social efforts
- Create blogging "beats"
- Make it easy
- Make it fun
- Reward contributors
- Remember that blogging isn't just about writing
- Communicate business results
Thursday, December 2, 2010
Consider business situations as a mini movie in production in which you are the director. When you have any new and sudden disruption to filming (i.e. new information, a new competitive entrant, a new shift in available resources, etc.), the first call to action should be to take a pause.
Let the movie play out in your head and think about the various scenarios and how you can use the new information or situation to your advantage.
Remind yourself to hit your internal mute button so that you keep your thinking to yourself unless there is a compelling reason to share. Think like a poker player and ask if there is any upside to sharing what you know with the counter-party. There usually isn't.
- Rewind and Record Again.
Appropriately reset your actions and hit "record" again to move toward your desired "win smart" ending.
Thursday, November 25, 2010
Thursday, November 11, 2010
- Fine tune that meta description
- Get rid of that Flash
- Fix those header tags
- Don't forget that Alt text
Thursday, October 28, 2010
- Do not use your domain name in your page title.
- Do not make your page titles and your H1 tags drastically different.
- Do not make your page title and your meta description a mirror image of one another.
- Do not include another company’s name in your blog URL.
- Do not use Flash.
- Do not skip over the step of implementing a 301 redirect.
- Do not insert images without telling the search engines what those images are.
Wednesday, October 27, 2010
Tuesday, October 19, 2010
Monday, October 18, 2010
1. Prairie-Dog Events
Prairie dogs are animals best known for popping their heads out of their burrows and looking around. Similarly, when certain events occur, customers are triggered to look around at competitive alternatives. Focusing marketing efforts around such events will yield higher product or service adoption, because customers would be willing to devote attention to alternative offerings. Timing is key.
2. Peers and Power
Social triggers are strong drivers of time and attention. People want to be generous and helpful to family and friends. They also want to show off to their peers.
3. Personal Pursuits
Unlike social motivations, personal pursuits are driven by internal motivations. They are enjoyable activities that cause people to lose all track of time while, for example, surfing the Internet, painting, or reading a great book for hours.
Everyone likes to save time. In today's hectic world, if you can offer a product or service that saves people time... it will generate interest.
Waiting until the last minute is rarely desirable, but to paraphrase a popular saying from the '80s, "It happens." And when it happens, people are willing to pay.
6. Physical Need
We all know the danger of grocery shopping when you're hungry: You buy way too much and usually not the things you really need.
Big-box retail stores tap heavily into the proximity trigger by placing complementary products near staples as reminders of other needs.
Low prices obviously catch people's attention. When used judiciously with other marketing methods, the price trigger can be very effective.
Author: Adrian Ott (www.24HourCustomer.com)
Adrian Ott is author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy
©2010 Exponential Edge Inc. All rights reserved
You can read more at Marketing Profs.
Friday, October 15, 2010
1. Leverage employees and customers
2. Include your blog in traditional communications
3. Write guest blog posts
4. Get active in online communities
5. Mention media and influencers
6. Investigate content networks
7. Invite guest contributors
8. Hold a contest
9. Mix up content - Sometimes increasing blog readership and engagement is about mixing up the types of content you pub
You can more at HubSpot.
Thursday, October 14, 2010
The three fundamental principles, drawn from sales linguistics, can help us be more persuasive salespeople: every customer speaks in his or her own unique language, successful salespeople build rapport through harmonious communication, and, finally, that people are persuaded based on personal connections. Let's look at each of these imperatives in turn:
1. Understand that customers speak unique languages
The language two people use to describe the same situation — or the way two people interpret the same language — may be very different.
2. Build rapport through harmonious communication
Unfortunately, when most salespeople meet with prospective customers, they talk in only their own language and only about themselves. When Heavy Hitter salespeople meet with customers, they talk about them, them, them: their problems, their values, and their plans and desires.
3. Persuade people through personal connections
The most product-knowledgeable salesperson is not necessarily the most persuasive one because it takes more than logic and reason to change buyers' opinions. A personal connection must be forged.
You can read more at Harvard Business Review.
Monday, October 11, 2010
Friday, October 8, 2010
Thursday, October 7, 2010
- Bring back the navigation.
- Subscribe to your blog
- Connect in social media
- Encourage sharing of the offer
- Direct visitors to other relevant content
- Promote your webinar or event
- Get feedback
- Set expectations
- Really thank them!
Wednesday, October 6, 2010
Friday, October 1, 2010
Thursday, September 30, 2010
Wednesday, September 29, 2010
Tuesday, September 28, 2010
Monday, September 27, 2010
Friday, September 24, 2010
- Include hot topics and catchy quotes from your social media outlets within your emails.
- Offer email subscribers coupons and discounts in exchange for following you on Facebook or other social media.
- That said, contests do have their place.
- Consider running contests on a regular cadence.
- Conduct polls via your social media, then use the data to assist in email segmentation.
- Post links to your social media outlets on your email unsubcribe pages.
- Place links to your social media at the top of your marketing emails, rather than burying them at the bottom.
Thursday, September 23, 2010
Wednesday, September 22, 2010
- Segment contacts for more relevancy.
- Clean up the details.
- Create list-specific messages.
- Determine the proper campaign cadence.
- Measure what’s important.
- Gather boardroom-level insight.
- Nurture the list.
Tuesday, September 21, 2010
Monday, September 20, 2010
Friday, September 17, 2010
Thursday, September 16, 2010
Wednesday, September 15, 2010
1. Hang out where they hang out—and then listen and ask questions.
This could be in local community or networking groups, in online forums or on message boards, or in social media or on blogs.
2. Ask via your newsletter.
The best newsletters are those that allow you to engage with your readers or subscribers, so if you include a personal note section, consider using that to ask what they would most like help with. Then tell them to just hit reply and let you know.
3. Make it part of your autoresponder.
If you are offering a freebie on your website that’s delivered via an email autoresponder (such as a free report or free e-course), you can add an additional message to it. Since the recipients are going to be new members of your community, you can simply tell them that in order to serve them better, you’d love to get their input on how you can best help them.
4. Set up a survey.
This is simple to do with free tools like Survey Monkey or Google Docs, and it doesn’t have to be in-depth or complicated. Simply email your list with a link to the survey, and keep it to 1-5 questions.
You can read the full article at Communicate Value.
Tuesday, September 14, 2010
1. Have Sales and Marketing meet frequently
2. Build multiple relationships between Sales and Marketing
3. Mix Marketing and Sales desks together
4. Provide many types of feedback between Marketing and Sales
5. Agree on terminology
6. Use data to communicate
You can read the full story at HubSpot.
Thursday, September 9, 2010
Rule 1: Life is not fair - get used to it!
Rule 2: The world doesn't care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.
Rule 3: You will NOT make $60,000 a year right out of high school. You won't be a vice-president with a car phone until you earn both.
Rule 4: If you think your teacher is tough, wait till you get a boss.
Rule 5: Flipping burgers is not beneath your dignity. Your Grandparents had a different word for burger flipping: they called it opportunity.
Rule 6: If you mess up, it's not your parents' fault, so don't whine about your mistakes, learn from them.
Rule 7: Before you were born, your parents weren't as boring as they are now. They got that way from paying your bills, cleaning your clothes and listening to you talk about how cool you thought you were. So before you save the rain forest from the parasites of your parent's generation, try delousing the closet in your own room.
Rule 8: Your school may have done away with winners and losers, but life HAS NOT. In some schools, they have abolished failing grades and they'll give you as MANY TIMES as you want to get the right answer. This doesn't bear the slightest resemblance to ANYTHING in real life.
Rule 9: Life is not divided into semesters. You don't get summers off and very few employers are interested in helping you FIND YOURSELF. Do that on your own time.
Rule 10: Television is NOT real life. In real life people actually have to leave the coffee shop and go to jobs.
Rule 11: Be nice to nerds. Chances are you'll end up working for one.
Source: Kent Summers.
Wednesday, September 8, 2010
1. ObjectiveMarketer helps manage posts, analytics, and customer-engagement programs across multiple channels and creates custom landing pages for social media assets.
2. BuddyMedia extends advertising campaigns into the social media space, helps manage content across multiple platforms, and provides real-time social media analytics to large-scale community marketers and their agency partners.
3. Vitrue links multiple Facebook communities, manages accounts, and provides reporting and analytics tools as well as a suite of applications that allow brands to better manage, moderate, schedule, and automatically publish across Facebook and Twitter.
Vitrue has also garnered a fair amount of online press recently as a result of its Facebook Fan and Twitter Follower valuation estimators, which have prompted many digital-marketer tweets and retweets hungry for data points regarding estimated valuation and return on investment of social-engagement programs.
4. Ripple6 helps companies implement their business strategy in social media with social-networking software that offers content management and real-time insights, all in one social hub.
5. Spredfast helps companies manage and schedule social media campaigns via one software dashboard across multiple social networks, including Facebook, Twitter, LinkedIn, YouTube, and Flickr, and various blogging platforms. It also gathers data to help measure the activity, reach, and engagement levels resulting from earned-media programs.
6. TubeMogul allows users to upload and distribute video to the top video and social-networking sites, such as Vimeo, Crackle, Revver, Dailymotion, and YouTube, while vastly simplifying the task of tracking video-views data, ratings, and other key statistics—all of which are warehoused and exportable in the upper-tier paid version of the service.
7. CoTweet is the leader in Twitter workflow, editorial calendar management, and tweet scheduling. It enables community-engagement teams to easily manage multiple Twitter accounts by offering rich, collaborative workflow, such as tweet assignments, notes, scheduling, and on-duty status. Other features are co-tagging, Twitter search, and integrated reporting and measurement.
8. HootSuite is another text-publishing tool that allows teams to manage multiple accounts and offers features such as the ability to assign and schedule tweets. HootSuite also offers analytics features, including graphs that show traction of tweets and URLs, as well as larger trending information. It works across various other social networks, including Facebook, WordPress, LinkedIn, etc.
Tuesday, September 7, 2010
Monday, September 6, 2010
Thursday, September 2, 2010
Monday, August 30, 2010
Friday, August 27, 2010
Wednesday, August 25, 2010
- Clearly define the purpose and values of the company, and share them with everyone
- Align and communicate
- Listen to employees
- Engage people in solutions
- Invest in training
- Celebrate successes
- Invest in your managers and leaders
- Create a responsibility-based culture
You can read the full article at Marketing Profs.
Tuesday, August 24, 2010
Monday, August 23, 2010
Thursday, August 19, 2010
- Driving audience and traffic through:
- Implementing the Like button.
- Publishing to users through Pages and Like button connections.
- Implementing the Activity Feed and Recommendations social plugins.
- Using Live Stream for live events.
- Creating timely Pages.
- Using the search API to create highly engaging visualizations that draw on status updates from Facebook users who share their posts publicly.
Wednesday, August 18, 2010
Here are some tips to work effectively from home:
- Your day
- Your tasks and deadlines
- Your breaks
- Your enough time for lunch
- Your schedule/plan
- Your deadlines
- Your online status/presence (available, busy, away, …) in Skype, Microsoft OCS, Cisco CUCIMOC, …
- Work from an office/room where you will not be disturbed by your family
- Make sure you have the right equipment for the job
- Good desk/table
- Desk/soft phone
- Mobile phone
- Good headset
- Laptop with external keyboard, mouse and LCD display (preferable 2)
- Broadband connection
- Phone numbers for your tech department/ISP
- Don’t feel guilty, you are probably working harder than you would do in the office.
Friday, August 13, 2010
1. They have a huge Rolodex.
2. They read fast.
3. They apply technology.
4. They're naturally curious.
5. They love what they do.
6. They do the unexpected and more for their customers.
7. They're very creative.
You can read the full article at All Business.
It was written by Maura Schreier-Fleming, a sales strategist and founder of Best@Selling, a sales training and consulting company.
Wednesday, August 4, 2010
Mistake 1: Not optimizing your site.
Mistake 2: Not doing proper keyword research and ignoring longtail opportunities.
Mistake 3: Ignoring local. You’re loco if you don’t do local!
Mistake 4: Spamming, keyword stuffing, setting up link farms and all other forms of nefarious Blackhat deeds.
Mistake 5: Template websites, Site Builders, Freebie websites that are already <airquote> optimized <airquote>.
Mistake 6: Not adding unique content.
Mistake 7: Going cheap!
Mistake 8: Using mass submission software.
Mistake 9: Ignoring social media/networking (Twitter, Facebook, YouTube, Blog etc)
Mistake 10: Not staying current on changes in the industry.
Mistake 11: Jumping on the bandwagon of every single trend that crops up.
You can read the full article, and the solutions at the Search Engine Journal.
Tuesday, August 3, 2010
- Open effectively.
- Address their situation early.
- Show the value.
- Avoid corporate-speak or marketing mumbo-jumbo.
- Keep it brief.
- Avoid the word "I" or "we".
- Use titles or headings.
- Include at least one testimonial.
- Include a summary.
- End with a call to action.
You can read the full article at Changing Minds.
Monday, August 2, 2010
- Address it directly.
- Listen to both sides.
- Bring both (all) parties together.
- Find common ground.
- Encourage compromise.
- Confront Negative Feelings.
- Be positive.
Tuesday, July 6, 2010
CEO characteristics to spot and avoid
They are right and everybody else is wrong
They want to be the centre of attention
Their mood swings create business swings
- Excessive caution
They can't make important decisions
- Habitual distrust
They focus on the negatives all the time
They disengage and disconnect from staff
They think it is fun to be different just for the sake of it
- Passive resistance
Their silence is misinterpreted as agreement
They get the little things right even if the big things go wrong
- Eagerness to please
They stress that being popular matters most
The different types of CEO oddball
The aberrant leader demonstrates two traits: unusualness but also a departure from acceptable standards. Think asking the PA to go down the corner to buy the coke.
The mild version is anti-social in the way selfish people are, but the full-blown believers display downright delinquent behavior, such as uncontrollable tantrums.
- Dark Triad
They've got the lot: lords of arrogance, duplicity and emotional coldness, whose brightness masks their bullying. To adepts of the dark triad, relationships are for losers.
Believing their own hype and their supine followers, these deviate from the path and are then unable to move forward. Often linked to the next word in the dictionary, deranged.
Teamwork is for ants, what this company needs is the smack of firm government and no-nonsense clarity from the top. Whinge all you like, at least I get things done.
Used by historians to describe a particular leadership style. Long gone are the days when a CEO steered his company onto the rocks and bailed out before it sank.
This implies the absence of something required rather than the presence of something not required. Such leaders' passivity can be as damaging as overt destructive behaviour.
The creatively vicious business leader, while rare, is not confined to episodes of Dallas. Maliciously causing pain to staff or damage to assets is par for their course.
Strong but destructive leaders feed on immature, vulnerable followers, creating a toxic dynamic where selfish or fatalistic staff reinforce a leader's corporate violence.
Tyrannical leaders show arbitrary, oppressive and unjust behavior. They tend to usurp power and brutally oppress those they command. Think Julius Caesar in pinstripes.
Monday, July 5, 2010
Play 1: Active Listening & Analysis
It’s often repeated, but common sense dictates that this is where you begin. Your organization should be aware of what’s being said about it and where it’s being said.
Play 2: Influencer Mapping & Network Dynamics
Before your organization enters any social ecosystem, it should have spent some time studying the network dynamics around it.
Play 3: Technology Assessment, Integration & Adoption
Technology is key in developing a social readiness gameplan because it’s what accelerates anything from collaboration to communication.
Play 4: Organizational Planning (People & Process)
Technology alone never solved anything—it is the human capitol part of the equation that completes the picture.
Play 5: Strategy
No game plan is a plan without a strategy in place which outlines what needs to be done before you actually do it.
Play 6: Pilots, Programs & Transformation
If strategy is the plan inside the gameplan, then consider pilots (small, bite sized initiatives) the scrimmage. Pilot initiatives allow you to test theories on the field taking calculated risks. They should be small by design.
Play 7: Measurement, Metrics & Success
Every organization will determine and measure success differently. For some it may be sales. For others it’s adoption of a platform. For some it’s measuring the levels of participation or specific actions such as a sign up, donation, or even saying a positive word in a public space (sentiment).
Read the full article at Logic + Emotion.