Tuesday, November 3, 2009

Digital Marketing And ROI

I read quiet a lot of blog posts every day (read evenings), and a lot of them are writing about digital marketing and ROI. Too many people are forgetting ROI is all about "paying bills", and that happens in Euros or Dollars or whatever your currency may be. ROI has nothing to do with clicks, links, visits, unique visitors or anything else that doesn't pay the bills...

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