Continuous improvement is the name of the game. We are living in an ever changing world. Customers are more demanding, competitors become more agile, and as a result, we have to make adjustments to the way we work.
The PERL cycle can help you with that, it is a continuous feedback loop. Here is how it works.
It is of the utmost importance to plan your actions thoroughly. The question you should ask yourself is: What is it I want to achieve and how will I do that? If it is a sales or marketing related activity, you could ask yourself the following question: To whom (segmenting your market is crucial for the success of your campaign) do I want to sell what product and/or service via which partner (if you have a channel) and what sales and marketing efforts/tools will I deploy?
Execute the plan, and adjust where/if needed. A continued focus will make the difference at the end. If you are juggling too many balls, you will lose them at the end.
For every step in the process, check if the result was the desired outcome.
Learn from all of the above and and correct where necessary.
Once you have discovered a successful process, stick to it until the market demands for a change.