Sunday, January 4, 2009

2009 - The Year Of The Customer

The battle for the customer started a few months ago when the recession hit us (some still call it an economic cool down). A year ago, most companies wouldn’t spend too much time on a “ difficult” customer. They would go for the next, more easy, less demanding customer. All prospects had access to money, if they didn't have it, they would borrow it. Today, that same prospect has more difficulties accessing money, and as a result, he/she will be more demanding.
Stay in touch with your prospects/customers. Do it face-to-face if you can afford, give them regular phone calls, and keep them in the loop of what is going on via e-mail newsletters. Staying top of mind is what will drive loyalty and buying behavior.

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