The Keyword tool also has a site-specific tool recommending top keyphrases to optimize for, for a specific site. Useful to compare to words you are targeting from SEO/PPC. Does Google think your site is about the same themes as you do?!
You can use this for a single page, e.g. homepage or for an entire site if you check the box.
A similar tool to the to the site analysis tab of the Google Keyword Tool , this can be used to identify popularity of keyphrases relevant to a particular page, so can be used to expand keyword list for paid search marketing.
New in December 2008, I personally find this inferior to the standard Google Keyword Tool. However, it does have better integration with your AdWords account so better for identifying new keywords which is why Google built it – more competion, more ad revenue.
It is generally said that the best option to perform well in a given country is to use a country-level domain e.g. company.fr, company.de (with a sufficient number of backlinks). This video post shows another option – using the Geotargeting facility in Google Webmaster tools to specify a country for each sub-folder which is submitted as a separate URL.
Too many facilities to list exhaustively, but most useful features for SEO are:
Submitting Google Sitemaps enables you to compare pages in index to pages submitted (some SEOs believe this is unnecessary)
Number of external and internal backlinks by page
Google webmaster tools is intended for sites you own or manage which you can verify. It can’t be used for competitor sites. In which case theYahoo! Site Exploreris the best free if clunky option to see internal and external backlinks.
Also new in 2008, Google AdPlanner gives an estimate of the number of unique visitors and page views of larger competing sites in sector by country.
Similar to Google Trends, only tends to work for larger sites. But it does include demographic estimates.
11.Google Adwords campaign reports
Gives an accurate indication of the relative number of impressions (searches) in period for a particular phrase for Google AdWords advertisers.
Figures only available if you set up keyphrases for advertising.
Have to use [exact match] since broad match is inflated. May also include impressions on content network sites. May underestimate or give the wrong relative values if daily budget too low for some campaigns.
Number of visits to site from different search keywords broken down into paid and natural
Top referring search terms to a page
For search engine marketing, this is most useful for comparing natural to paid search keyphrases overall or for a page. It needs a tweak to reveal actual searches from paid search for an AdWords campaign.