Friday, October 31, 2008

Growing A Brand

And again a Slideshare presentation. I was going to write about building a brand, but couldn't have said it any better than the attached presentation.

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Presentation Zen

Another a GREAT presentation from Slideshare on how to create a good presentation.

Presentation Zen
View SlideShare presentation or Upload your own. (tags: howto powerpoint)

Wednesday, October 29, 2008

The Best Of Guerrilla Marketing

If you are interested in this kind of pictures, visit This Makes My Day.

Technology Segmentation

Forrester Research published this technology segmentation a while ago, but for those involved in marketing technology I believe it is still very relevant.

Technogsegmentation

Car Company Family

I don't recall where I got this from, and can't honor the original creator.

Even though outdated, I still think is an interesting overview:

  • Daimler sold Chrysler
  • Porsche is now owner of Volkswagen

Car Company family

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Tuesday, October 28, 2008

Europe Ditching Landlines For Mobile

Some 24 percent of EU households have canceled their landlines and are only using a mobile phone. The number is higher in the EU states that joined the bloc in 2004 (39%) than in the 15 "old" ones (20%), except for Finland (61%) and Portugal (48%). The survey  mobile-phone-jokehas also found that 22 percent of EU households use their computers to make phone calls over the Internet, with the tendency towards this trend highest in Latvia (58%), followed by Lithuania (51%), the Czech Republic (50%), Poland (49%) and Bulgaria (46%).

Not only households are ditching their landlines, also companies are making the move. The desk telephone is to be banished for thousands of Tesco staff in a £100 million tie-up with Cable & Wireless under which employees will use mobile phones for all calls. Under the five-year deal, staff in Tesco's 1,500 stores and distribution centers will be given Cable & Wireless SIM cards for mobile phones, allowing both fixed line and mobile calls to be carried through one handset.

What about you or your company? Please share your views via the comment box.

Monday, October 27, 2008

Real Men Don't Eat Honey!

Real men don't eat honey, they chew on bees.

Bees

New Sony Bravia Ad & The Making Of

First, there were the colored balls, then came the exploding paint, followed by the rabbits. Now, it is all about giant domino blocks.

The ad:

The making of:

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Monday, October 6, 2008

Bart De Waele Quotes

Bart De Waele (Netlash) did it again, this time with 2 interesting quotes (I feel like a character in "Fans"):bart

"The price of being a sheep is boredom. The price of being a wolf is loneliness. Choose one or the other with great care."

"The price of having a boring product is high marketing costs. The price of having a boring company is high recruiting costs."

So much truth in both quotes.

Wednesday, October 1, 2008

Ubertrends

Bart  De Waele of Netlash posted a link about "Ubertrends" in one of his Twits earlier today. I couldn't resist sharing this with you.

Ubertrends Presentation
View SlideShare presentation or Upload your own. (tags: time phones)