Wednesday, January 23, 2008

Social Networking is Something of All Ages

My daughter is about 8 years now and often, when she is coming home from school, she is carrying a friendship book.

It wasn't until today, when I was looking at what they are writing in there, that I noticed they are interested in the exact same things as we are. The want to know names, addresses, phone numbers, hobby's, favorite artists, movies, cartoons, ... . Based upon all that information, they then from communities at school. You know, the ones that are interested in X are playing together and the others are interested Y and they do some other stuff. Sometimes it goes even that far that they adjust there favorites to be accepted by one specific group, and most probably become the biggest fan of that common denominator.

What is the difference with us, grown ups? Nothing that I can come up with ...

Wednesday, January 16, 2008

Complete Your Profile

Make sure your profile is complete on those networks you consider important. Some of you may not agree with me, but social networking does generate additional business. Let me give you an example I experienced earlier today.

I was contacted by a person to connect on one of the networks I consider important. When I looked at his (it was a man) profile: it was empty, so I asked him to complete his profile if he wanted to connect to me. He did and resent the invitation. I took another look at his profile, and all of a sudden, it got my attention. His company was offering services I was interested in. So we started some e-mailing up and down, and as a result of that conversation, I bought a number of those services.

The reason I am writing about it is that this happens more often than not. In most of the cases, the people concerned do not complete their profile and resend their invitation. As you can read above, they potentially miss out on a lot of business opportunities.

Even if you are just out there to be present, make sure people find a reason to connect to you... unless you are just collecting connections.

Friday, January 11, 2008

Look who is back ...

I can give you a dozen of reasons why I didn't post, but as the French say: "Les excuses sont fait pour s'en servir", and so I am not going to comment it any further. Good news is, I am trying again, and I am almost convinced my frequency will increase.

January 31/February 1 will be turning point in my life, after almost 4 years, I will trade in Dell for Plantronics to become their Business Segment Unit Marketing Manager for EMEA. I accepted the challenge at Plantronics for 3 major reasons:

  1. Responsibility
    Having end-to-end responsibility for marketing on an EMEA level, in stead of just focusing on some Lines of Business.
  2. Products
    With the cross over from desktop to notebook and broadband connections representing between 40 and 80% of the Internet connections in EMEA, VOIP is gaining importance. The speakers and microphones built in to notebooks are not good enough to have a decent conversation, and that is where the opportunity for wireless headsets comes in. Also the fact that more and more notebooks come with built in webcams will help the headset business grow.
  3. Home office
    When I will not be traveling, I will have the comfort of a home office. Today, I am driving up and down to the Brussels office (210Km/day or +60.000Km/year- somewhere between 2.5 and 4 hours per day of commuting). The home office will increase my quality of life enormously.

Coming back to Digital Marketing (see first post), I was amazed about the power of Twitter. I never could have imagined the number of people that have read my Tweed. My Tweets feed into Plaxo Pulse, Spock and Facebook and that is where all the reactions came from. It is that interoperability that makes Twitter an strong communication vehicle, something to keep in the back of your mind.

I have been playing a lot with Facebook as well, and I can see the business model of it. The only back side of Facebook is that it is not only populated with "friends" but also with other people. So, if you are trying to build your personal brand, keep in mind that what you do on Facebook can be seen by many...

That was it for today.

Have some FUN.