9 Steps to Compelling Contagious Content for Your Social Media Marketing

1. Find and Define your Target Audience
2. Identify Your Customers Social Networks
3. Establish Their Media Preferences
4. Find Ideas for Creating the Content
5. Create the Content
6. Optimize the Content
7. Make it Mobile
8. Monitor and Measure
9. Repeat What Works

Read more at Jeff Bullas Blog.

7 Reasons You're Not Generating Leads From Social Media

1. Not being where your target customers are. 
2. Not providing valuable content. 
3. Not using calls-to-action or sharing targeted links to landing pages.
4. Not leveraging social media real estate.
5. Not integrating email and social media. 
6. Not displaying highly visible social share and follow buttons.
7. Not analyzing the effectiveness of your social media efforts.

You can read more at HubSpot.

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