- Calls your company out as an industry thought leader.
- Positions your company as the resource for robust industry-related information.
- Attracts search engine crawlers with content-focused ecommerce strategies.
- Drives more qualified traffic to your site via better search engine results.
- Forces your company to create relevant, dynamic content on an on-going basis, perpetuating your long-term success.
- Build an Identity
- Don’t Just Talk, Listen
- Keep the Conversation Going
- Identify your Target
- Go Big or Go Home
- Write Good Stuff: Content Matters
Article by James Kim.

- Why do you exist (what's the big idea)?
- What is your value proposition?
- Who are you trying to serve?
- How do you know you are winning?