Thursday, February 16, 2012

5 Trends B2B Marketers Need to Understand to Succeed in 2012

  1. Content will be more critical than ever
  2. Marketers will need to take greater advantage of technology
  3. The C-suite must be appeased
  4. Marketers will be more focused on what works in social media
  5. Continue to shift budgets to online activities

You can read more at Marketing Profs.

Tuesday, February 14, 2012

5 Lead Conversion Tips That Work for Any Marketing Program



  1. Know Your Buyer
  2. Know Your Goal
  3. Share Your Follow Up
  4. Follow the Golden Rule
  5. Respect the Buyer’s Journey
You can read more at Eloqua.

Monday, February 6, 2012

A Look into the Future

Kind of like look forward to that moment...

Kudos to my sister for forwarding this to me :o)

Monday, January 30, 2012

4 Key Elements of a Successful Internet Marketing Plan

  1. Create: create remarkable content
  2. Optimize: optimize this content for search engines (SEO)
  3. Promote: promote your content through Social Media 
  4. Analyze: analyze your data to see what is working and what's not

You can read more at BlueLeads.

Monday, January 23, 2012

7 Steps to Incredible Personal Productivity

  1. Let everyone know. Interruptions destroy focus and kill productivity. 
  2. Set a target. Don’t plan your project day based on fuzzy parameters like, “I will stay at it as long as possible,” or, “I won’t leave until I no longer feel productive.” 
  3. Start unusually early or unusually late. When you step outside your norm, your perspective of time shifts as well. 
  4. Delay gratification. 
  5. Refuel and recharge before you need to. 
  6. Don’t take rest breaks. Take productivity breaks. 
  7. Don’t stop until it’s done. 

You can read more at Inc.com.

Tuesday, January 17, 2012

5 Lessons to Learn Early in Your Marketing Career

  1. Move into a P&L role as soon as you can.
  2. Get experience outside of marketing
  3. Think quantitative, not just qualitative.
  4. Communicate, communicate, communicate.
  5. Find a company that will invest in you.

You can read more at Eloqua.

Wednesday, January 11, 2012

Five Lessons from World Changers

  1. Start with purpose
  2. You're not too old
  3. Seek advice
  4. Be the expert
  5. Start small

You can more at Harvard Business Review.